Stacey Solomon is ‘raking in £4k a day’ from her haircare brand REHAB as she continues to boost her £10M fortune.
The TV personality, 36, has built an impressive career for herself, having reached third place on The X Factor’s 2009 series, before bagging a spot on I’m A Celebrity.
In 2023, she bought a 33 per cent stake in the hair and body care brand, and the female-founded brand launched its first skincare line in January this year.
Latest accounts for REHAB, which trades as Capello Limited, report a £1.5 million profit for the year to 30 November 2025.
According to The Sun, the earnings, which work out at £4,130 per day, increase the net worth of the company to £3.1 million from £1.6 million.
It comes after Stacey received backlash from fans for plugging affiliate links on her social media.
Stacey Solomon is ‘raking in £4k a day’ from her haircare brand REHAB as she continues to boost her £10M fortune
In 2023, she bought a 33 per cent stake in the hair and body care brand, and the female-founded brand launched its first skincare line in January this year
Despite her huge net worth, the presenter has still found a way to top up her bank balance, with the star a big fan of posting affiliate links that add vital pennies to her pockets.
Like many influencers, Stacey has become a fan of Amazon’s lucrative Affiliate programme, meaning she earns commission by sharing links to items from the multi-billion-pound retail site.
Affiliate linking sees the original poster earn a commission for every product or service sold as a result of customers purchasing items through that link.
These can range from budget clothing pieces, such as cosy co-ords, to home accessories, and more lucratively, costly electronics.
Amazon Affiliates can be lucrative for stars with a large following, with items such as clothing, luxury beauty and watches offering a hefty 6 per cent commission.
Even pricey pieces like electronics provide a cut of 2.5 per cent, while lower-price beauty and luggage have a 4 per cent cut on offer.
This may not seem like much, but when Stacey’s vast Instagram following of 6.7 million fans is taken into consideration, it could add up to some hefty earnings if enough stars are directed to the website.
During a week in March, Stacey promoted products including a £39.99 luxury boucle ottomon and a cosy fleece co-ord, which cost £17.95 for both pieces.
Despite a vast £10million fortune, Stacey has been topping up her bank balance by flooding her social media with affiliate links
Amazon Affliates can be lucrative for stars with a large following, with items such as clothing, including a pair of leggings she called ‘the best ever,’ offering a hefty 6% commission
Stacey had also raved about a pair of ‘buttery soft’ leggings which cost £14.24.
The star also gushed to her followers about a £22 cardigan that she said she owns in ‘every colour,’ and it seemed her post had an immediate impact as the item was quickly sold out.
On the more expensive side, Stacey previously promoted a photo printer with an eye-watering £129.99 price tag, and a £75 spray mop.
It comes after Stacey parted ways with her management YMU, which was once known for a roster full of ITV favourites.
Stacey previously hit back at trolls who criticised her for sharing ‘annoying’ affiliate links, insisting she gets paid very little for them.
The mum-of-five said in a clip: ‘A couple of trolls over the last few days, well I don’t know if they’re trolls, maybe this is how everyone’s feeling and that’s why I need to ask a question.
‘Does that really upset people? Or is it any different to doing an ad with a brand?
‘I would earn more if I did an ad with the actual brand than an affiliate link so I don’t know if it offends everybody or if it’s really annoying or no one wants it.
‘It would be the same as when I share something and loads of you will ask me where it’s from and if it’s from Amazon I’ll just put the link on but at least with the affiliate where it’s got the most stock and things like that. and the best price.
‘So it helps me, I do earn a very small commission on it, nothing like what you’d get for an ad campaign but I can find the right one if that makes sense.
‘But I won’t do it… I would just share the normal links if it really offends people and p*** people off.’
Stacey concluded: ‘Those couple of trolls are really getting to me. I’m like “oh my god maybe people just hate this”.’
In February, figures showed that Stacey’s firm, called Keymap Entertainment Ltd is now worth £10.1m for 2025 – up from £7.4m in the previous year.
The firm shows the earnings Stacey has made from her media and lucrative deals, and she has £7.5m tied up in investments and £1.6m in cash.
Stacey rose to fame on The X Factor in 2009 and has slowly become a TV favourite appearing on Loose Women and sharing her bubbly personality on Instagram.
Since marrying husband and former EastEnders star Joe, the couple have purchased their £1.2million Essex family home, Pickle Cottage, which Stacey regularly shows off the transformation of on her social media and her DIY hacks.
Following her DIY tricks, Stacey has landed her own BBC show Crafty Christmas as well as Sort Your Life Out on the BBC and Channel 4’s Renovation Rescue.
More recently, Stacey, Joe and their children Rex, six, Rose, three, Belle, two, Zachary, 17, and Leighton, 12, have featured in their own family BBC reality show.
Stacey is also set to launch her own range of cosmetics as she recently called a firm Belle & Rose – after her two daughters.
Stacey signed documents at Companies House to incorporate the firm.
Papers say the firm will trade in the ‘retail sale of cosmetic and toilet articles in specialised stores’.
As well as this, Stacey launched a homeware range with her products landing on Asda shelves earlier this year.
Despite creating a £10million business empire, Stacey has previously stressed that her children will have to work to support themselves and be ‘financially independent’.
She said: ‘We don’t have some sort of inherited wealth that we can pass down for generations, so it’s really important for them to know that this is our career and we will support our family in whichever way we can, but eventually they are their own person.
‘I was excited to earn my own money and be financially independent. I want my children to be excited for that too.
‘It’s a wider picture of their self-worth and their happiness in general. I want them to feel accomplished and have things.
‘It’s very difficult to go through life without needing anything or wanting anything. I don’t want to leave them in that position.’
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