At this season’s New York Fashion Week, Tresemmé products were a runaway — or should we say, runway? — hit.
Paige DeSorbo made quite the entrance at the Christian Siriano show on Thursday, stepping out of a car while hairstylist Mitchell Ramazon was still spritzing her with products from the the brand’s aptly named A-list Collection.
“The girls know I don’t gatekeep,” the reality TV alum said in a sponsored Instagram post, quipping that her final style looked “gorgeous, A-list even.”
Ramazon first prepped her hair with the brand’s Smoothing Cream — “All it takes is two pumps and you have the smoothest blow dry ever,” he said in his own Instagram video — before adding extra gloss courtesy of the Lacquer Shine Spray.
He then reached for the pièce de résistance of DeSorbo’s haircare routine: the Dry Texturizing Spray, so her “glossy” blowout had “a lot of body and movement.”
The scented formula is designed to deliver a voluminous, tousled texture, and has several five-star reviews calling it a “great product” and “better than I ever could have imagined.”
It wasn’t the only major fashion week moment where Tresemmé products popped up; famously curly-haired “Heated Rivalry” star Ksenia Daniela Kharlamova also used the brand’s Smoothing Cream and Lacquer Shine Spray for her runway debut at Christian Cowan’s show on Friday.
Her backstage stylist, Justine Marjan, also reached for products like the Paul Mitchell Detangling Brush and Tresemmé Workable Hairspray while completing her straight-hair transformation.
“I’ve been modeling for so long, but I’ve never done a runway,” the breakout star told Page Six Style. “It’s something that was kind of foreign to me, but I’m so glad I did it.”
While NYFW is now in the books, it’s safe to say this is just the beginning for rising style stars like Kharlamova and DeSorbo.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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