Podcasts from Martha Stewart, Kate Hudson and Lele Pons will soon stream on Netflix.
As part of the deal with iHeartMedia, Netflix will stream the new podcast Suite 305 with Lele Pons, The Martha Stewart Podcast and Sibling Revelry with Kate Hudson and Oliver Hudson will begin rolling out on Netflix in the coming months. As with the other deals, iHeartMedia retains all audio-only rights and distribution for the shows included in the deal, while Netflix has exclusive video rights for the podcasts.
This adds to the existing lineup of more than a dozen iHeartMedia shows on Netflix, including The Breakfast Club, Bobby Bones Presents: The Bobbycast, My Favorite Murder and Dear Chelsea.
In addition to these video podcasts, Netflix and iHeartMedia recently launched the radio broadcast version of Charlamagne Tha God’s The Breakfast Club as a live video show airing simultaneously each weekday.
Netflix has been building up its podcast slate in recent months, with the deal with iHeartMedia, as well as similar deals with Spotify and Barstool Sports. The streamer has also been launching its own original podcasts, including The Pete Davidson Show. The goal for Netflix appears to be to chip away at the daytime entertainment space, with podcasts seen as the new daytime talk show, as well as to compete with YouTube’s dominance in the space.
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