Kylie Jenner just released a new product — and she’s dressing the part.
To promote her latest Kylie Cosmetics pomegranate lip butter scent and shade ($21), she posed for a photo shoot wearing nothing but the product’s namesake fruit.
In a totally sheer, nude-toned minidress with a bra top made of tons of pomegranate seeds, Jenner stares just off camera with her hair slicked back into a tight bun.
She is, of course, wearing the new ruby red lip butter on her lips, the rest of her glam taking the natural route.
It’s unclear if the outfit incorporates the real deal or faux seeds, but the makeup mogul truly loves the fruit; so much so that she even chowed down on some during the shoot.
Holding a white bowl of pomegranate seeds, the beauty mogul said in a behind-the-scenes video posted on Instagram, “Eating my pomegranates, on our pomegranate lip butter shoot, dressed in pomegranates.”
The 28-year-old is no stranger to dressing like her products.
In the past three months alone, Jenner has covered herself in glitter body paint for her “King Kylie Collection,” worn a bandeau top and mini skirt made entirely of lip gloss and slipped into a red latex catsuit to launch her latest fragrance.
What’s more, not only has Jenner launched a new variation of one of her best-selling products, but she’s also collaborated with sister Kourtney Kardashian and her brand Lemme on a limited-edition pomegranate gummy called Skin Glaze.
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