Kate Moss and Emily Ratajkowski are Gucci’s newest ‘It’ girls.
Showing off the brand’s latest handbags, the modeling duo wears little else throughout the campaign, titled “Beauty and the Bag,” lensed by Mert Alaş and Marcus Piggott.
According to a press release from the brand, the campaign “highlights the essential role of the Gucci bag within the wardrobe,” doing so through styling it as the single item each model wears in many of the shots.
In one image, Moss, 52, stares into the camera wearing a barely-visible pair of brown panties that match the oversized brown Borsetto bag ($3,450) covering her chest.
In another, she slips into a more conservative pair of black pants, though still uses a miniature version of her coordinated black bag ($3,100) as a top.
As for Ratajkowski, the model holds a logo-clad tote ($2,350) over her torso while wearing similar black pants in one photo, and an additional shot portrays the 34-year-old in a Gucci logo underwear set, with the same tote in brown slung over her shoulder.
Moss has been a longtime friend of the house, her collaborations often aligning with re-introductions of new sartorial eras.
Her first Gucci runway appearance was in 1995, upon Tom Ford’s appointment as creative director and was the face of Inez & Vinoodh’s 2001 ad campaign for the brand (also walking that season’s runway show).
In 2014, Moss starred in a short digital film to promote the re-introduction of the Jackie Bag and, just a few weeks ago, hit the Gucci runway for the first time in 25 years — wearing a peekaboo thong dress, no less — celebrating Demna’s debut collection for the Italian design house.
Ratajkowski, meanwhile, is a new-era face for Gucci.
She joined Moss in the same Milan Fashion Week show, her first catwalk for the brand, wearing a crystal-covered minidress. And, EmRata is loyal down to her skin, flashing her Gucci logo thong spray tan after the runway. Plus, Ratajkowski stars in Gucci’s summer ad campaign this past June.
We’re here for this supermodel team-up.
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