Everything old is new again — and better than ever.
And that goes for Jones Road‘s newest lip product, the Lip Recharge Glossy Balm. Considering the company launched another lip gloss just a few years ago, we asked founder Bobbi Brown — what gives?
“I obsess about every little detail,” the cosmetics magnate tells Page Six Style. Due to a production shift, she no longer loved the old Cool Glosses’ consistency, saying it had a “very different feel than the original.”
“I panicked,” she adds. “So we started the project of, ‘What if we could create a better lip gloss and what could be?’”
And that’s how the new, improved gloss-treatment hybrid was born. (Brand fans are already over the moon about the “amazing new product,” which has a near-perfect rating.)
Page Six editors got a sneak peek at Jones Road’s latest launch and had to ask about the shades — including the second iteration of Me, a bespoke nude-brown hue tailored to the brand founder’s preferences.
The “Still Bobbi” author says the “nine universal, casually sheer shades” are ones “anyone can wear,” adding that even the bright hues leave a lovely wash on lips “that never looks overdone.”
“You can’t go wrong with any of these shades! I launched the Me shade first in The Lippie Stick and just love the cool nude tint — it looks like my lips, but better,” the iconic makeup artist tells us.
The non-sticky balm-glosses (blosses?) have a faint vanilla mint scent and a light feel on the lips, but nourish and firm with ingredients like peptides, vitamin E and shea butter.
As with all Jones Road beauty products, they’re designed to be unfussy to apply.
“This is a lip product you can throw on without thinking — no mirror, no effort — but still takes care of your lips while you wear it,” Brown says.
Jones Road, which celebrated its fifth anniversary last October, has steadily grown a cult following for its effortless approach to beauty, with hero products including the innovative Miracle Balm.
Stars like Brooke Shields, Cindy Crawford and Meghan Markle are among the brand’s legions of fans.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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