Hudson Williams’ new Peloton ad has “Heated Rivalry” fans feeling a little hot and bothered.
The actor, 25, opens the campaign, which was released on Tuesday, wearing a pair of significantly tiny white shorts as he struts for a few steps on the treadmill.
The camera then pans to his sweat-glistened abs as he lifts his matching white tank top to dry his face.
Suddenly, with a snap of his waistband, Williams turns on the charm as he runs through a series of workouts, twists, and dance turns choreographed by Tyrik Patterson.
Set to the tune of David Bowie’s “Fame,” the star, whose own fame reached new heights after the success of the HBO Max drama, then moves around on screen surrounded by several versions of himself going through various exercises.
It closes with a close up of Williams dripping with sweat, looking at the camera as he tries to catch his breath.
“Working out lends to having confidence in myself. If my brain feels foggy or life feels like it’s mounting against me, working out clears everything,” Williams told People of his partnership with the workout company.
In a press release, he explained that the campaign “feels very in line with my beliefs. It’s amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them.”
Of course, it didn’t take long for fans to sound off on the actor’s flirty commercial performance, with many commenting on Williams’ capitalizing on his sex appeal.
“Didn’t know what to expect from a peloton ad besides Hudson looking hot lol but this is honestly kind of iconic,” one netizen wrote of the ad. “I love how fluid and comfortable all the movement feels and it’s shot really nicely! He also seems like he can actually dance dance.”
Meanwhile, a second Reddit user wrote: “Ain’t no one looking at that Peloton.”
“Wait, this is so fun? More ads like this, please, give me all the hot people having fun and doing their thing,” another person added.
However, fans of Williams’ new ad may need to calm down as the actor is not on the market.
In February, the “Heated Rivalry” star — who is expected to return to the Crave series for Season 2 (which is currently slated for a Spring 2027 release, per Deadline) — celebrated Valentine’s Day by hard-launching his relationship with his girlfriend via his Instagram Stories.
“Happy Valentine’s Day,” Williams captioned a montage of photos featuring him and his girlfriend. “With me since my 2000 gold Mazda Protégé smoked and squealed and I had no job.”
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