Spring is finally here — and at Amazon, deals are springing up by the hundreds.
The mega-retailer announced its second-ever Big Spring Sale on Tuesday, confirming it will run from March 25 to 31, 2025.
Scroll on for everything you need to know about the major sales event — and to shop early deals.
What is the Amazon Big Spring Sale?
Amazon’s Big Spring Sale brings Prime Day-level deals across categories. While it’s unclear what deals will be up for grabs this time around, last year we spotted savings on some of Hollywood’s favorite brands — from prestige beauty buys to big-name tech scores.
Is the Big Spring Sale for Prime members only?
The sale is open to all Amazon customers, though Prime members may receive exclusive promotions.
Early Deals
While we still have a week to go before the official deals kick off, Amazon’s already home to plenty of can’t-miss markdowns.
Bethenny Frankel shouted out this luxe-looking bag on her Instagram Story earlier this year, calling it “an insane bag find that’s giving Birkin.”
Multiple A-listers have also given BeautyStat’s vitamin C serum rave reviews — including Frankel, who said on TikTok that it “feels like a cloud.”
“It also tingles which makes me feel like the ascorbic acid is working … this is a functional product and I love it,” the “RHONY” alum added.
Hailey Bieber dubbed the same formula her “holy grail” in a YouTube video.
Oprah’s sung Beats’ praises on not one, but two “Favorite Things” lists — including in 2023, when she called these headphones “the best of the best.” Right now, it’s the prime time to pick them up for under $200 on Amazon.
Plenty of Bravolebs are hooked on these eye masks, with Lala Kent, Paige DeSorbo and Kyle Richards all shouting them out in Amazon livestreams.
They’re not alone; the patches have become Amazon’s No. 1 bestseller in the Eye Wrinkle Pads & Patches category, all while racking up nearly 19,750 five-star ratings (and counting).
From the red carpet to Martha Stewart’s “Sports Illustrated Swimsuit” cover, this drugstore beauty buy’s popping up practically everywhere in Hollywood.
Stewart’s makeup artist, Daisy Toye, told People she also uses it on the icon “every day.” (“It’s how she gets that dewy look, like she just got a facial,” she explained.)
This viral formula’s found fans in stars like Alex Cooper, Emily Ratajkowski and Ariana Madix.
Thirsty for deals on celeb fave Stanley? This viral tumbler is finally available at a (very rare) markdown in 10 colors.
“I was actually TikTok influenced into buying this,” Olivia Rodrigo told GQ in 2023. “I was like, I need this, it looks like it’s going to change my life. And it did.”
Deals on Apple headphones? Now that’s music to our ears.
Kyle Richards has raved about these blush drops on multiple occasions, even going as far as saying she’s “obsessed” in a recent Amazon Live.
“I was wearing them out [once] and someone said to me ‘Oh my God …. you’re literally, actually glowing,” said the star, who once even turned her car around to buy a bottle.
Madison LeCroy featured these statement-making earrings in a recent Amazon livestream, saying, ““I feel like it kind of just elevates any look that you’re wearing.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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