Ellidy Pullin is well and truly in her influencer era.
The widow of Australian snowboarding champion Alex ‘Chumpy’ Pullin stepped out this week dressed head-to-toe in trendy designer brands.
The 33-year-old was interviewed on her outfit of the day by street style TikTok account StylSpot and listed off some impressive brands.
Ellidy revealed she had on the Romy leather jacket from her friend’s brand, By Sid, valued at $299.
She added a deep brown tank top from SŚAINT, which rings up at $69, and a pair of Vinnie trousers from Bec + Bridge, which cost $300.
For footwear, Ellidy donned the Reese Vintage boots from Naked Vice, which sell for $289.95.
Ellidy Pullin (pictured) stepped out in an outfit worth over $5000 this week
The 33-year-old was interviewed by street style TikTok account StylSpot. She was carrying a Mamma Baguette bag from luxury retailer Fendi, which costs a cool $3,970
The pinnacle of her ensemble was the Mamma Baguette bag from luxury retailer Fendi, which costs a cool $3,970.
Rounding up the cost to include her rings and necklaces, Ellidy’s outfit easily costs over $5,000.
The style upgrade has come along with her new career direction.
Ellidy rose from the ashes of unfathomable grief in 2020 – following the death of her partner – to become a globe-trotting influencer with a lucrative personal brand.
In the years since, Ellidy has shared her life online as a single mother to Minnie Alex Pullin, while also writing a book, hosting a podcast and – until late 2024 – running The Chumpy Pullin Foundation.
She has found love again, too, revealing her relationship with building contractor Brock Wadsworth in an Instagram post last November.
Her podcast, Darling, Shine!, which she co-hosts with Chloe Fisher, the wife of Grammy-nominated DJ FISHER, has gained massive popularity.
Ellidy’s online popularity took a slight dent in early January when Chumpy’s father Chris Pullin first went public with their falling out.
He claimed it stemmed from an email he and wife Sally sent to the board of The Chumpy Pullin Foundation in May 2024, complaining about the organisation shifting away from its original mission to help kids excel in sport and instead reinventing itself as a mental health charity.
Ellidy is the widow of Australian snowboarding champion Alex ‘Chumpy’ Pullin (right)
Ellidy’s online popularity took a slight dent in early January when Chumpy’s father Chris Pullin first went public with their falling out. Pictured: Chumpy Pullin with his parents, Sally and Chris
While Ellidy hasn’t responded to the Mail’s previous requests for comment on her family rift, one thing is quite clear: her fast-paced life as a prominent social media celebrity is a world away from widowed Chris’s lonely existence in Eden.
Chris spoke to the Daily Mail about the bitter falling-out with Ellidy, sparked by disagreements over the charity established in his late son’s name.
The foundation was created with the permission of Chris and late wife Sally, but he claims it drifted from its original mission of helping disadvantaged children succeed in sport before quietly closing before Christmas 2024.
In an email sent to the charity’s board almost two years ago, which he later shared with the Mail, Chris and Sally expressed disappointment in the foundation for shifting its focus from youth sport to mental health initiatives.
Chris said the change troubled him.
Chumpy drowned in July 2020 in a freak spearfishing accident on Queensland’s Gold Coast, a tragedy his father insists had nothing to do with mental health issues.
He claims the dispute over the foundation led to an estrangement between the Pullins and Ellidy, alleging she blocked both him and Sally after their email to the board went unanswered.
Ellidy has found love again, revealing her relationship with building contractor Brock Wadsworth (left)
Chris maintains he has not seen his only grandchild since the charity falling-out.
He described the situation as ‘devastating’.
Sally Pullin died in April 2025 after battling an aggressive cancer. Chris said the estrangement from Ellidy and Minnie ‘broke her heart’.
Now living alone after losing both his son and wife, Chris hopes to honour Chumpy’s legacy by creating a youth sports camp at the Alex Pullin Stadium at Mansfield Secondary College.
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