Bigger-is-better studio merger logic goes back in Hollywood nearly as long as the industry has existed. So, too, do eyerolls about such consolidation. In 1933, for instance, comedy troupe the Marx Brothers unveiled the name of their production company, with a characteristic wink, as International Amalgamated Consolidated Affiliated World Wide Film Productions Company Incorporated, of North Dakota. That name makes saying aloud “Paramount Skydance Warner Bros. Discovery” seem like almost like a breeze after the final ink is dry on David Ellison’s $111 billion merger. But, for this day and age, even five words — a mashup of two century-old…









