From Hilary Duff going back on tour to Gap relaunching fragrances, Y2K flashbacks are practically everywhere right now.
And Old Navy is the latest brand hopping on the trend. The iconic mall brand launched a beauty line last month comprised of seven nostalgia-heavy fragrances — each available as a body and hair mist, body wash or body lotion.
When we found out the line was developed by perfumer Jérôme Epinette, who created iconic scents like Byredo Gypsy Water and Sol de Janeiro Cheirosa ’62, we were eager to get our hands on the bottles. After all, at just $15 a pop, they’re far less expensive than any designer fragrance.
“I wanted to bring a sense of luxury to a more mass-market brand, to bring my love for beautiful ingredients into something accessible that could touch a lot of consumers,” Epinette told Bustle.
Below, we put the seven fragrances to the test in our office to find out which ones are worth adding to cart.
“This is by far my favorite of the seven scents — and the one that smells most expensive, in my opinion. It reminds me of a very luxe shampoo: clean with a hint of fruity florals.” — Hannah Southwick, Page Six Associate Commerce Editor
The berry and floral scent is sold as a body wash, body and hair mist or body lotion.
“I wasn’t sure what juicy pear would smell like — and it definitely is sweet to start — but the beachwood scent anchored it in an interesting way that I couldn’t stop smelling as it dried down. I wasn’t expecting it to be so complicated.” — Melissa Minton, Page Six Sr. Style Editor
“A very clean scent that would be amazing for spring and summer.” — Jacquelyn Kozak, Page Six Sr. Photo Editor
“It’s a very light scent. I’m not getting much from it.” — Eric Todisco, Entertainment Reporter
The crisp, summer-inspired scent is sold as a body wash, body and hair mist or body lotion.
“It’s a little woody and warm. I could see this being a perfect autumn scent. I am curious to see how it would wear throughout the day. It’s a little spicy and definitely bolder.” — Jacquelyn Kozak, Sr. Photo Editor
“This was another favorite for me. It’s warm and woodsy with a hint of musk, which is what I tend to gravitate towards.” — Hannah Southwick, Page Six Associate Commerce Editor
The mandarin and amber scent is sold as a body wash, body and hair mist or body lotion.
“I’m m not a huge jasmine fan, but the floral top note faded quickly and the honey stuck around more.” — Melissa Minton, Page Six Style Sr. Editor
“I like the subtle honey notes in this fragrance. I have a really sensitive nose so I hate sickly sweet floral scents; this was soft enough to blend into my skin without overwhelming my senses,” — Nishka Dewan, New York Post Commerce Writer
The honey, musk and floral scent is sold as a body wash, body and hair mist or body lotion.
“I like this one a lot. It’s a very strong vanilla scent, but I like it!” — Eric Todisco, Entertainment Reporter
“I love a vanilla fragrance that’s not, well, vanilla. The Crush scent goes beyond basics with woodsy and tonka bean notes. Much more nuanced than I’d expect from a $15 mist!” — Hannah Southwick, Page Six Associate Commerce Editor
The warm, vanilla scent is sold as a body wash, body and hair mist or body lotion.
“I’m getting vanilla and coconut. I like it; I feel like this is one I would use.” — Jolie Zenna, Page Six Reporter
The pistachio, coconut and amber scent is sold as a body wash, body and hair mist or body lotion.
“It’s one that I’d probably only wear like in the summer … in winter, not so much,” — Jolie Zenna, Page Six Reporter
“It’s a little overly sweet for my taste, but it might be nostalgic for someone who grew up using body mists from the likes of Victoria’s Secret Pink and Gap.” — Hannah Southwick, Page Six Associate Commerce Editor
The fruity, citrus scent is sold as a body wash, body and hair mist or body lotion.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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