Alix Earle learned about Alex Cooper calling her out via TikTok the moment she woke up Monday.
The TikTok star’s pals filmed themselves coming into her room “the morning after Coachella” with the video queued up — and Earle, 25, shared her reaction footage with her followers Tuesday.
“Shoutout to my friends for knowing I would want this moment captured,” the “Hot Mess” podcast host wrote.
In the social media upload, Earle’s friends climbed onto her bed and bluntly said, “We have to show you a TikTok.”
The “Dancing With the Stars” alum squinted as she realized what was onscreen — Cooper, with a caption tagging Earle directly — before sitting up and holding the phone herself.
As Cooper’s callout began to play, Earle asked whether it was “funny” and was told “no.”
The “Call Her Daddy” host, 31, could be heard urging Earle to “stop hiding behind other people” with “passive-aggressive” social media activity.
With a laugh, Earle simply said, “OK.”
When asked whether she was “OK,” Earle replied, “Wait, that just literally made my whole day.”
She responded directly to Cooper’s request to air their “beef” on Monday, commenting, “Okay on it!!”
Earle has yet to elaborate further on the viral feud, which Cooper claimed stemmed from a “fake narrative” to “distract” from Earle’s “other s–t.”
She added, “I know what happened and so do you, so talk. … I have nothing to hide when it comes to you and me.”
This came on the heels of Earle making headlines for re-posting a TikTok video likening Cooper to the “Grim Reaper.”
She has been fueling feud rumors since before Cooper’s Unwell media company dropped her podcast from the network in February 2025.
Two months prior to their public falling out — Earle hinted in an episode that she had experienced a “tough … business situation.
She cracked a joke in August 2025 about “how much time” she would need to “tell [fans] what happened” behind the scenes — and called it a “hot mess” in a WSJ. Magazine profile that same year.
As for Cooper, she insisted in March 2025 that “Unwell gave [Earle] everything back [and] she owns her IP.”
Wading back into the drama this week felt “embarrassing” and like “a waste of time,” the media mogul admitted.
While Cooper hasn’t posted to TikTok since Monday’s video, Barstool Sports creator Dave Portnoy told “Chicks in the Office” listeners that she texted him and debunked rumors the feud is over Earle’s 2025 Carl’s Jr. Super Bowl ad.
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