The 60th Super Bowl drew, as usual, a gigantic audience — but it had to settle for coming in just behind last year’s record-setting telecast.
NBC and Peacock’s telecast of Super Bowl LX — a lopsided, 29-13 victory for the Seattle Seahawks over the New England Patriots — averaged 124.93 million viewers, based on Nielsen’s final same-day ratings (the numbers also include Telemundo’s Spanish language broadcast and streaming on other NBCUniversal and NFL digital outlets). That’s off a scant 2 percent from Super Bowl LIX in 2025, which set an all-time U.S. audience record of 127.71 million viewers across Fox, Tubi, Telemundo and NFL digital properties.
NBC did set an all-time record for peak viewership, with 137.8 million viewers from 7:45-8 p.m. ET, during the game’s second quarter. The halftime show starring Bad Bunny scored higher than the game as a whole with 128.2 million viewers, also down a bit (4 percent) from the 133.5 million viewers for Kendrick Lamar’s halftime performance a year ago.
The halftime show racked up huge numbers on social media, recording a total of 4 billion views (with a “view” meaning anything from one to 30 seconds of watch time, depending on the platform) in 24 hours. That’s more than double the total from last year’s show, based on data from Ripple Analytics.
The game is the second most-watched telecast in American TV history, behind only last year’s Super Bowl. Sunday’s game was the first under Nielsen’s big data plus panel measurement, which tends to benefit live events, but the one-sided nature of the game may have pushed some viewers away after halftime.
Telemundo drew 3.3 million viewers for its Super Bowl telecast, the highest ever for the Spanish-language broadcast of the game. Bad Bunny’s performance, the first halftime show in Spanish, averaged 4.8 million viewers, also a Spanish-language record.
Detailed Peacock numbers weren’t immediately available, but NBCUniversal says its streamer had its biggest day ever in terms of reach and hours viewed between the Super Bowl, the Winter Olympics and the premiere of its series The Burbs. The latter was heavily promoted during the Super Bowl. More detailed streaming data from Nielsen will be available Thursday.
Speaking of the Olympics: NBCU says the games, including a primetime show immediately after the Super Bowl, averaged 42 million cross-platform viewers Sunday — the largest Winter Olympics audience since day two of the 2014 games (a span of 53 Winter Olympics telecasts). Sunday’s audience was 73 percent higher than the same day of the 2022 games, which also had coverage following the Super Bowl.
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