The Golden Globes are on the rise. The awards show saw its viewership rise from last year’s event, according to CBS.
Sunday’s awards, hosted by Nikki Glaser, drew 10.1 million viewers, according to VideoAmp figures. That’s up more than 7 percent from a year ago, when CBS aired the awards for the first time since 1982.
Live streams on the CBS app and Paramount+ were up 9 percent from a year ago.
CBS has been using VideoAmp as its ratings provider for the past several months while in a contract dispute with Nielsen. The two companies’ measurements are generally in the same ballpark but don’t necessarily match up.
According to Nielsen, the 2024 Golden Globes averaged 9.47 million viewers, up 51 percent from the 6.25 million who watched the 2023 show in its last year on NBC. Like Sunday’s show, last year’s Globes had CBS’ late afternoon NFL game as a lead-in (and ran opposite the final Sunday Night Football of the season on NBC). NBC’s SNF game delivered the network 28.5 million viewers, per Nielsen, the best number for an SNF season finale since 2012.
The improved numbers, especially against a strong NFL game, is a good sign for the awards show, which is in the middle of a five-year deal with CBS after leaving NBC, which hosted the show for decades.
Golden Globes producer Dick Clark Productions is owned by Penske Media Eldridge, a joint venture between Penske Media Corporation and Eldridge that also owns The Hollywood Reporter.
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