What if you could not only watch the 2026 World Cup this summer, but also watch other people watch the World Cup?
That’s the idea behind a forthcoming YouTube show hosted by Trevor Noah. The comedian and former Daily Show anchor will host a live World Cup watch party during some 25 matches in the tournament, which begins in June in the United States, Canada and Mexico. Noah will share a couch with “friends, elite footballers and top digital creators” while watching and providing commentary and conversation on the games.
“The only thing that’s more exciting than watching every World Cup match is watching it with my best friends and new friends — and even my enemies who choose to support the wrong teams,” said Noah. “No suits, no stiff analysis, just full-on fans watching the greatest show on earth. Ole!”
Noah’s Day Zero Productions is producing the show with Religion of Sports (Man in the Arena: Tom Brady) and Mainstay Entertainment (Noah’s Netflix’s comedy specials Where Was I and I Wish You Would). CAA’s media and entertainment partnerships team and Religion of Sports are in talks with brand partners to take part in the show.
“Partnering with Trevor on this live series felt like a natural extension of what we do,” said Religion of Sports co-founder Gotham Chopra. “It’s an opportunity for Religion of Sports to bring our storytelling into a live format and be part of a defining moment in sports culture, while creating space for brands to show up in ways that feel authentic to the experience.”
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