Veterans of the prominent entertainment marketing firm Trailer Park are striking out on their own, launching a new company called Requiem.
Formed by partners Kelly Adelman, Adam Finkelstein and Dan Herbatschek, Requiem has already secured many of the top entertainment companies as clients, including Universal, Netflix, Warner Bros., Disney, Sony, Lionsgate and others.
Adelman was most recently co-president of Trailer Park, which is among the largest entertainment marketing firms in the world, overseeing campaigns for projects like Wicked, Deadpool & Wolverine, Oppenheimer, Wednesday and other film and TV projects. Finkelstein is also a veteran of the marketing firm.
Herbatschek, meanwhile, is an applied mathematician who operates the Ramsey Theory Group and will bring artificial intelligence and digital development expertise to the company.
“Our approach is singular in this space,” said Adelman. “In just a short period of time, Requiem has curated a haven that will challenge conventional agency archetypes, giving credence to unbridled creative freedom. With our talent pool and creative prowess, we aim to completely redefine how a company can support our studio and streaming partners in a new and invigorated capacity. We could not have actualized such an endeavor without the support and endorsement of our amazing clients. We are thrilled to continue those relationships and collaborations in this capacity.”
“At Requiem, we are proud to build and foster space where innovation and artistic ingenuity will remain at the forefront of all we do,” Finkelstein added. “I am thrilled to know we are already a go-to agency for a diverse range of the most elite creatives, both established and emerging talent, who will bring prodigious visions to life in a unique and differentiated way.”
Entertainment companies are among the most prolific marketers in the advertising business, promoting new films, shows and streaming platforms throughout the year. Trailer Park has been arguably the leader in the entertainment marketing space for decades, so the launch of Requiem is notable as it adds another player to the mix.
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