Cinema United, the national theater owners lobbying group formerly known by the geopolitically-tinged acronym NATO, is looking to form some new alliances abroad and making key hires to do so. The trade org, which reps AMC Theatres, Cinemark, Regal, Marcus, Harkins and many more theater chains, has created new executive roles aimed at expanded engagement with international theater owners, its chief Michael O’Leary said on Tuesday. Cinema United is promoting from within to do so. Amanda Martin, who joined the lobbying org in 2023, was promoted to svp, external affairs while Erin Von Hoetzendorff, who has been with Cinema United since 2018,…
