It doesn’t end here.
Blake Lively and Justin Baldoni’s dramatic court battle — which culminated in an anticlimactic settlement this week — not only racked up millions in legal fees but left a costly stain on both of their reputations.
The pair had sued and countersued each other to the tune of hundreds of millions over movie “It Ends With Us,” in which Lively, 38, starred opposite Baldoni, 42, who also directed.
Hours after the settlement, Lively was seen smiling, seemingly without a care in the world as she ascended the Met steps in an ostentatious archival Versace gown, no longer shackled by the court case that branded her as persona non grata in Hollywood for the past two years.
Page Six reviewed publicly filed court documents and confirmed there is no gag order or NDA preventing the parties from publicly discussing the dispute — and Baldoni plans to do just that.
“Justin plans to tell the whole story,” a source with knowledge exclusively told Page Six Friday, adding, “This has been important to him from the beginning.”
While Lively dubbed the settlement a “resounding victory,” a second source with knowledge told Page Six she “hasn’t won.”
“The claims were dismissed, she came to [Baldoni’s team] for a settlement. She voluntarily dismissed the remaining claims. She asked for $300 million but got zero,” the second insider said.
Page Six confirmed Tuesday that neither party earned any money in the settlement, and sources told Page Six Hollywood that they spent a combined $60 million to sue each other.
The exact legal fees are not public record, though attorney Nicole Brenecki, who does not represent Baldoni or Lively, told Page Six combined costs for both sides most likely reached several million dollars — even without a full trial.
“For a case like this, the breakdown is not just traditional litigation expenses,” Brenecki explained. “You are looking at outside counsel billing hourly rates that can exceed $1,500 per hour for top litigators, plus costs tied to discovery, forensic review of communications, strategy consultants, reputation management firms, and internal compliance reviews.”
The attorney believes their fees could easily be anywhere from the low seven figures into the multi-million-dollar range.
Legal expert Bryan M. Sullivan, who is partner at Early Sullivan Wright Gizer & McRae LLP, agreed with those estimates, telling Page Six, “Over the course of a few years of prolonged litigation, those costs accumulate quickly.”
“As a result, even without a financial settlement, the legal fees themselves represent the primary economic impact of the case,” Sullivan said.
A judge signed the agreement on Friday, but their court battle is far from over, as Lively is still pursuing legal action against Baldoni in the hopes that he will cover her steep legal fees, according to court documents obtained by Page Six. The filing also states that both parties agree they will not appeal the judge’s decision on that specific request.
“A settlement without a check is just a mutual agreement to stop bleeding in public,” strategic advisor Robbie Vorhaus, who has not worked with Baldoni or Lively, told Page Six. “I can tell you exactly what this is: a tactical retreat before the fire consumed the remaining brand equity of everyone involved.”
By shelling out a substantial amount of money to their respective legal teams only to wave their white flags, Baldoni and Lively attempted to salvage their influence in the industry. And in a high-stakes crisis, buying silence can be the most valuable asset.
“By settling two weeks before the May 18 trial, they didn’t save money; they saved their depositions from becoming public record,” Vorhaus said. “Lively’s appearance at the Met Gala the same day the news broke wasn’t a coincidence; it was a choreographed signal that the national nightmare was over.”
The controversy had begun when the “Gossip Girl” actress and Baldoni co-starred in the 2024 film adaptation “It Ends With Us,” Colleen Hoover’s best-selling novel, which centers on themes of domestic violence.
Despite the gravity of the subject matter, a PR circus erupted during the film’s 2024 summer premiere amid rumors Baldoni — who also directed the project — and Lively had clashed on set.
Lively then sued Baldoni in December 2024 for sexual harassment and retaliation, among other claims. The “Jane the Virgin” star hit back with a $400 million countersuit, accusing Lively and her husband, Ryan Reynolds, of defamation, extortion and orchestrating a smear campaign to destroy his reputation.
The heated legal feud exposed private texts — with some messages showing Lively allegedly leveraging her friendship with Taylor Swift as a power play — and continued to rage on for more than a year before Baldoni’s countersuit was tossed in June 2025.
However, the director did win a victory last month when the judge threw out 10 of Lively’s 13 allegations against him, including sexual harassment, conspiracy and defamation.
Vorhaus believes Lively traded her chances at a courtroom victory for being “the girl in the gold dress again” with the settlement.
“The lesson here is cold — you don’t win a crisis by proving you’re right; you win by making the alternative too expensive for everyone to keep talking,” Vorhaus said. “This wasn’t a resolution of truth. It was a successful extraction.
“They are betting that the public’s memory is shorter than their legal bills,” he continued, adding, “Usually, they’re right.”
As for whether Baldoni can bounce back from Lively’s accusations, Vorhaus believes he’ll have hope pursuing producing and directing.
“Baldoni has always had more leverage behind the camera than in front of it. He can continue developing and producing through Wayfarer, where he controls both equity and creative,” Vorhaus said, adding, “The question for him isn’t survival — it’s relevance.”
The brand expert believes a respectable project could put him back on the map.
“If he gets ahead of this with a credible project, a measured public reentry, and some restraint, there’s a version of this story where he becomes the filmmaker who fought back and survived it,” he said. “Hollywood loves a second act when the protagonist shows some grace.”
Crisis communications maven John Kwatakye-Atiko told Page Six that Baldoni’s career will “absolutely” recover.
“Outside of the financial outcome, Baldoni is the real winner of this lawsuit,” Kwatakye-Atiko said. “Due to excessive and over-defending by one of the largest PR and legal Hollywood power couples, Baldoni ended a slow-burn PR stunt.”
With Baldoni’s Wayfarer Studios still in operation, the actor is free to continue working behind the scenes in film.
Last year, Baldoni’s studio notably produced the Scarlett Johansson-directed movie “Eleanor the Great,” starring June Squibb — proving he still has the backing of some in Hollywood, despite the legal feud.
Lively’s path to a Hollywood revival is far less straightforward.
“Her situation is more complicated — and potentially more damaging — because her value was never just acting,” Vorhaus said. “It was the entire ecosystem: relatability, wit, the aspirational marriage, the brands, the image. That ecosystem depends on audience affinity, and affinity is precisely what eroded here.”
Lively’s beverage brand, Betty Buzz, and haircare line already suffered massive losses from her poorly conducted press tour, Kwatakye-Atiko claimed, causing Lively to “suffer from a massive loss of consumer confidence.”
“Rebuilding her charm will take a multi-year, massive, and highly sanitized PR cleanse,” he believes.
A male executive previously told Page Six Hollywood that Lively may be able to return to her television roots.
“I think she can be in some TV show,” the exec said. “But she’s hurt the worst since he can finance his own movies.”
Though a high-power female studio exec believes Lively is “still a movie star,” she added, “Blake will have to take a break and take a cut on her first paycheck.
While the settlement took the fight out of a public forum, their careers still linger in the court of public opinion.
“While Hollywood may want to continue to work with [Lively], it’s the fans who will make that decision,” a source exclusively told Page Six.
“Hollywood forgives controversy all the time. What it struggles to forgive is complication. And what lingers from this isn’t the lawsuit itself — it’s the impression each of them left while fighting it,” Vorhaus said.
The legal dispute not only came at a financial and reputational cost but also took a toll on their personal relationships.
Lively is rumored to have had a falling out with Swift after the singer was dragged into the lawsuit.
As Page Six previously reported, Baldoni’s legal team sought access to private communications between Lively and Swift, and the 14-time Grammy winner was even subpoenaed as a witness.
A source exclusively told Page Six last year that Swift felt “used” by Lively throughout the drama, with another source claiming their friendship is beyond repair.
“She will forever be furious at how Blake quite clearly was using her for clout and leverage in her dealings with Justin. She really hates that Blake would even think like that, let alone write the things she did in that text,” the source told us at the time.
Last October, a third source claimed that the former friends have had “no contact” since the dispute began a year prior.
It remains unclear whether Lively will attend Swift’s upcoming wedding to Travis Kelce, which is expected to take place in New York City this July.
Reps for Lively, Baldoni and Swift did not immediately respond to Page Six’s request for comment.
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