Anastasia Soare has her eye on far more than eyebrow pencils.
While the Anastasia Beverly Hills founder’s perhaps best known for her cult-favorite Brow Wiz Pencil, she kicked off 2025 with a major complexion product launch: Impeccable Blurring Second-Skin Matte Foundation.
The medium-to-full-coverage formula is designed for a non-comedogenic, second-skin finish lasting up to 12 hours.
And while it only just launched, the buzzy base has already garnered hundreds of rave reviews, with 94% of Sephora shoppers saying they’d recommend it.
“Such a beautiful flawless coverage!” one satisfied customer wrote. “It does not feel heavy and works well with my other makeup products. It lasts the whole day.”
“I get great coverage and it looks so natural,” a second added, while a third dubbed it “beautiful flawless coverage.”
It’s worth noting that the blurring beauty buy is currently sold in 25 shades, only seven of which are on the darker side — prompting many Instagram commenters to call for an expanded shade range for deeper skin tones.
The foundation pairs perfectly with the brand’s new Impeccable 24HR Blurring Matte Setting Spray.
While stars have yet to publicly test out the fresh launches, everyone from Kendall Jenner to Chloe Bailey has raved about the Anastasia’s buzzy brow pencils over the years.
“This is a really good brow pencil,” the latter model said in her Vogue “Beauty Secrets” installment. “I’ve been through a little bit of a brow journey, working in the industry that I work in.”
With awards season in full swing, perhaps we’ll soon see Anastasia’s blurring foundation on the red carpet, too.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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