The Taylor Swift effect. “Ted Lasso” kicked off Season 4 with a fun nod to the pop star and her legendary Eras Tour. In the premiere episode, Hannah Waddingham’s character, Rebecca Welton, who is owner of the AFC Richmond football team in the Apple TV series, stumbles upon Dazzle Me Moi, a local Kansas City, Mo., boutique that gained success from Swift’s influence. As Rebecca, Keeley Jones (Juno Temple) and Leslie Higgins (Jeremy Swift) visit Ted Lasso (Jason Sudeikis) in Kansas City to try to convince him to return to England to coach AFC Richmond’s new women’s team, the ladies embark on a shopping spree at the fictional store. Despite…