Winter weather is no obstacle for Sydney Sweeney and her lingerie.
The actress launched her new line, Syrn, on Wednesday, and has been providing fans with a steady stream of images modeling sultry designs from the first drop.
Posing on the streets of Los Angeles, Sweeney wears nothing but a lace lingerie set in a burgundy color she has aptly named “Bite.”
The shoot, lensed by Ellen von Unwerth, sees the star pressed against a vintage car, shielding her eyes from the flashbulbs of cameras from a bygone era.
With a burgundy fur jacket falling off her shoulders, Sweeney wears a Syrn lace bra ($89) and matching thong ($19), topped with a garter and garter belt ($22).
In some behind-the-scenes images, she poses with her hands up in the air in front of LA’s United Artists Theater, the marquee reading “Syrn the Seductress,” with SYD colored in red to represent her own nickname.
There is also a short video that depicts Sweeney exiting the aforementioned car, walking into the theater, and throwing her jacket over her shoulder as she goes.
As art imitates life and life imitates art, the final video in the brand’s latest Instagram carrousel is a behind-the-scenes clip capturing the “impromptu” paparazzi shoot.
This collection of photos and video are a new set from the same shoot by von Unwerth celebrating “the art of the tease” and introducing the “Seductress” collection of the brand.
The LA location is fitting, as well, as the 28-year-old initially teased the new brand with an illegal promotional stunt, during which she climbed the Hollywood sign and strung it with bras in every color and size.
Though most of the website’s stock is currently out of stock, the first drop included a bra size range of 30-38 A-DDD/F (they will eventually reach 42DDD) and underwear from XXS to 3X.
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