Sydney Sweeney stripped down for her Novig ad photo shoot.
In new images released as part of the “Just Sports” campaign, Sweeney, 28, posed naked behind a baseball bat, a hockey stick and a tennis racquet in separate shots. In another, the actress posed naked on all fours, balancing a basketball, a football and a tennis ball on different parts of her back, knees and foot.
Sweeney debuted the campaign on Wednesday, September 9.
“Think you know sports? Prove it,” she said in a commercial for the sports betting site shared via social media. “Novig is just sports, so they wanted a show … just sports.”
In the footage, the Euphoria alum revealed the sports that fans can trade on Novig by posing naked with various props that represent football, basketball, hockey and tennis. At the end of the clip, Sweeney lounged atop a pool table. “You can’t trade this,” she stated. “I just look good here.”
Sweeney added, “No betting on wars, death and no politics. Just you, your takes and sports.”
In addition to starring in Novig’s racy campaign, the Christy actress is a new strategic partner and equity holder for the company.
“The campaign was about embracing a fun idea,” she told Variety in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
Long before her Novig ad, Sweeney has been candid about embracing her curves.
“I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident,” the Syrn founder exclusively told Us in March. “I never had anything I felt good in, and I just wanted to hide. It wasn’t until [I played] Cassie in Euphoria that I started realizing it’s actually powerful to be confident; our bodies are incredible. We should embrace [them] and feel really good in our skin.”
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