July 31, 2026 1:21 pm EDT

Sydney Sweeney is back in black — lingerie, that is.

In a new ad for her Syrn brand, the “Euphoria” alum, 28, models a lace bra, matching thong and garter belt, layered with a fur shrug and sheer gloves. She leans back, gives a twirl and smiles for the camera.

Syrn posted the clip to Instagram Thursday with the caption, “Syd for Seductress 🖤.”

Seductress is one of four “worlds” that make up the lingerie line, alongside Romantic, Playful and Comfy.

The clip is the latest in a summer-long stream of sultry promos from the actress, who launched Syrn in January with backing from Amazon founder Jeff Bezos.

Earlier this month, she stripped down to the white lace Fantasy bodysuit, sharing a behind-the-scenes video from the photo shoot on Instagram.

This time, she got cheeky in the Seduction plunge bra ($89), Hot Line garter belt ($22) and String You Along thong ($19).

It’s a steamier turn from the goofier snaps Syrn posted earlier in the week, which showed Sweeney clowning around in a walk-in closet with model Amélie Tremblay.

“SMALL TOWN GIRLS TRIP 💗,” read the caption on the carousel, which promoted the brand’s latest drop from the Playful collection.

Both wore twist-front bralettes and matching button-downs and boxers, Sweeney’s in mint green and Tremblay’s in pastel pink stripes.

Sweeney has been Syrn’s most enthusiastic model since day one, previously curating her favorite pieces across all four of the brand’s worlds for shoppers on the Syrn site.

“I wanted to create a place where women can move between all the different versions of who we are,” Sweeney said in a statement when the brand launched. “I’m not one thing, no woman is.”



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