More than a year after her American Eagle ad controversy, Sydney Sweeney is facing backlash for another campaign: her sexualized promotion for sports trading app Novig. The Euphoria actress partnered up with Novig on Wednesday to support the new platform, which launched last month. She not only starred in the ad but also joined Novig as a strategic partner and equity holder. Novig’s “platform combines the mechanics of modern financial exchanges with a sports-first experience, creating a more efficient and transparent way for fans to trade on sports outcomes,” per a release. It’s also dubbed “the only prediction market to maintain a 21+ age…
