Want to get ready like Alix Earle? You’re not alone.
The 25-year-old TikTok superstar is famous for her “get ready with me” makeup tutorial videos, which have helped her rack up 8.3 million followers (and counting) on the platform.
But you won’t need millions of followers (or millions of dollars) to shop her favorite products starting at just $6 — from the blush she wore for the Super Bowl halftime show to the viral Dior Lip Glow Oil that completes her beauty routine.
Read on for some of the top products she’s praised publicly over the years. But better snap up your faves fast; after all, the “Alix Earle Effect” is real.
Earle has mastered her beauty game plan. Before her surprise appearance in Bad Bunny’s Super Bowl halftime show, the star filmed one of her signature “GRWM” videos — and added a flushed glow to her cheeks with Hailey Bieber’s bestselling blush.
The content creator is known for applying light eyeliner along her waterline — and while she originally swore by NYX, she recently switched to this Urban Decay find. She first shouted it out in a Sephora haul video in February 2026, in addition to applying it in several Super Bowl weekend videos.
While this Summer Fridays lip stain just came out, it’s already on Earle’s radar. She used it in the same clip, saying, “These have really good shades.”
Want to smell like Alix Earle? The superstar influencer keeps these YSL minis in her bag so she can reapply them throughout the night.
“Everyone comes up to me and [says] like, ‘You smell so good,’” she said in her recent beauty haul video.
“I want more of a … glowy look,” the social media phenom said in February 2026, while brushing on this bronzer that does double duty as highlighter.
Earle has this tinted sunscreen in common with another famous blonde: Martha Stewart. While the domestic doyenne shouted it out in interviews with Page Six Style, Earle told Elle it “has a nice finish to it.”
The U Miami alum has also shouted out this concealer on multiple occasions, even calling it her “go-to concealer for a while” in a 2024 Allure video.
As for which bronzing buys get a gold star from Earle? She shouted out this viral contour wand in the same tutorial, saying it “will really bronze you right up.”
Wish you could say “abracadabra” and have Earle’s exact foundation in hand? The star is a longtime fan of Lady Gaga’s Haus Labs brand.
In addition to applying this liquid foundation in multiple videos, she once told Allure she’s “found it to be [her] favorite foundation.”
The Jersey girl often starts her routine with this cult-classic moisturizer made with hyaluronic acid, vitamins C and E and peptides. In addition to hydrating the complexion, it claims to diminish the look of fine lines and wrinkles, add firmness and plumpness and impart a glow.
“This has the most insane reviews,” the TikToker said in November 2022 of the original version of this “very light” foundation beloved by celebrity makeup artists (and Meghan Markle).
While the brand recently reformulated, we found the newer version is just as good as — if not better than — the beloved original.
This famous formula promises to add major length and volume. The TikTok “It” girl curls her lashes before applying multiple coats of the stuff for major drama.
She’s also a fan of several of Charlotte Tilbury’s red carpet mainstays, including this setting powder she told Allure she packs in her purse “because it just mattifies everything and helps your makeup stay on and look good.”
Earle likes to slather on this serum-like product or a pre-pool party tan. “I think my skin is giving with this Ilia Skin Tint … I think that’s a trick,” she said in January 2023.
It doesn’t matter if Earle is going to the Super Bowl or a frat party; she always finishes off her glam with a light dusting of faux freckles. “Doing freckles is the favorite part of my makeup,” the influencer revealed in January 2023.
Earle keeps her Miami tan going strong year-round with these bronzing tan drops, which promise to give users a “just-got-back-from somewhere glow.”
“These will give you a little illumination and a little bronze,” she said in a 2023 Allure video.
The social media phenom is also baking up plenty of setting powder recommendations, including this celeb-approved Huda Beauty bestseller.
This classic bestselling bronzer with a matte finish made a comeback in recent years thanks to Earle’s endless enthusiasm.
These inexpensive “powder puffers” guarantee your makeup will get in the nooks and crannies brushes can miss. Earle swears they “make your makeup go on so much better, so much smoother.”
This viral product is often sold out because of how popular it has become. For those lucky enough to procure a tube, it’s the perfect high-shine way to finish off any Alix Earle-inspired beauty look.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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