Fashion fans simply can’t get enough of The Row, and for good reason: Mary-Kate and Ashley Olsen’s brand basically invented quiet luxury with its simple and sophisticated shoes, bags, knits and outerwear.
There’s just one problem: The Row’s covetable designs come with eye-watering price tags. The itty-bitty ’90s Bag, for instance, retails for $1,090, while the popular Zipped Boot will set you back $1,490. Even the label’s flip-flops cost close to four figures.
Fortunately, Amazon’s got plenty of lookalikes that can be yours for far less cash — many of which are marked down at the moment for the retailer’s Big Spring Sale. Below, browse a few of our favorites.
“Great quality, craftsmanship and material for the price and style,” one customer raved of this dead ringer for The Row’s ’90s Bag, which is crafted from real leather and available in multiple colors. “Very spacious while still being compact and the zipper quality is also great for the value. The grained leather is durable yet soft.”
Another called it “more beautiful in person,” adding, “I can confidently wear this knowing it looks high-end.”
As seen on Taylor Swift, Zoë Kravitz and Dakota Johnson, The Row’s Zipped Boot has been a brand bestseller for years. These lookalikes — available in both suede and smooth leather finishes — can be yours for a fraction of the price.
The Row’s pleated Soft Loafer is a preppy classic priced at $1,290, and this under-$50 option is practically identical (and comes in several versatile colors and finishes).
“They were comfortable right out of the box,” one shopper noted, adding that “they look way more luxe than they are.” Wrote another, “I originally bought the brown after seeing someone style the black pair and I love them so much I might have to grab the black ones too!”
We’ve spotted The Row’s $890 version of these cherry-colored jellies on Jennifer Lawrence; Amazon shoppers call them “cute and very comfortable” and a “must-buy.”
Lori Harvey and Dakota Johnson have both stepped out in the Olsens’ red-soled rubber flip-flops, which retailed for $690 before flying out of stock. Luckily, Amazon’s alternative is still available in several colorways.
“Super comfortable. They should probably cost $15, but I’d rather pay $45 for $5 flip-flops than $700 for $10 flip-flops by The Row,” one customer quipped in their review.
While it’s excluded from Amazon’s sprawling spring sale, this $50 clone for The Row’s beloved (and extremely expensive) Margaux Bag caught Bethenny Frankel’s eye last year.
“The price is stupidity for what it looks like and feels like,” the “RHOBH” alum gushed of the “elite” carryall on TikTok. “It’s beyond, and it can hold so much. I love it. You’re welcome.”
Likewise, this one’s not part of the Big Spring Sale — but you simply won’t find a better alternative to The Row’s four-figure Idaho Bag for under $100. It’s a huge hit on TikTok, and it’s not hard to see why!
“My expectations were exceeded by a million when it arrived,” one shopper wrote in their Amazon review, while another added, “I am super impressed … the quality is SO nice.”
Why Trust Page Six Style Shopping
This article was written by Elana Fishman, Page Six’s Style & Shopping Director. A passionate Swiftie and pop culture fanatic, Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Currently Trending, Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends and predictions, researches which celebrity-backed brands and products are worth it and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.
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