Sweet hunk Alabama.
Breakout reality TV star Rob Rausch may be better known for his signature overalls and snake-wrangling than a grooming routine, but that’s about to change.
The “Traitors” winner leans all the way into his heartthrob status while fronting a new campaign for clean beauty brand Kosas and its latest product drop, Lip Pulse Glassy Lip Plumper.
Rausch tells Page Six Style, “When Kosas reached out to me about Lip Pulse, my girlfriend was the one who had to tell me what a lip plumper was and who Kosas was. She was excited about it, so I got excited too.”
“I’m not gonna lie, I’ve never felt that hot-and-cool tingle before,” Rausch divulged.
“Pairing a guy with something like this is actually pretty smart. I mean, who doesn’t want good lips?” the “Love Island” alum added.
The glossy formula is available in five shades plus clear, and Rausch makes the case for everyone and anyone to swipe it on.
The brand shared that the campy “yearning era” campaign channels the feelings of falling in love, mirroring the way the new lip plumper creates a sensorial experience.
With ingredients like menthol, chili pepper and ginger, expect a gentle rush of cool and hot sensations — though shoppers say the glass-effect gloss feels great while hydrating lips.
Plus, the universally flattering hues are sheer enough to suit everyone — and look beautiful alone or over lipstick.
Fans are already clamoring about Lip Pulse, with one writing, “This makes my lips look instantly juicy! The texture is smooth and cushiony and not heavy on the lips.”
The clean beauty brand is a hit with celebs and makeup artists alike, and the latest drop is sure to draw attention — for all the right reasons.
Swipe right on the new lip plumper for a juicy pout all summer.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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