Puma’s New Hello Kitty Drop Is Selling Fast — Here’s How to Snag These Low-Stock Styles

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Hello Kitty loves a brand collab. In fact, 2024 was filled with limited-edition collections from the biggest names in fashion, beauty, food and interiors in celebration of the iconic Sanrio character’s 50th birthday. And now, Puma is back with a new Hello Kitty and Friends clothing and sneaker capsule.

While a variety of pieces from the collaboration are still in stock on puma.com, select styles sold out almost instantly upon release earlier this month, most notably the women’s sneakers. However, popular retailer Journeys received a limited quantity of both 2025 models: the Puma x Hello Kitty Easy Rider Athletic Shoe ($99.99) and the Puma x Hello Kitty Suede XL Athletic Shoe ($94.99). These capsule standouts are available exclusively at journeys.com, while supplies last.

While the two above styles are no longer in stock on puma.com, the retailer’s site does still have a number of kids’ sneakers and women’s and kids’ clothing available to shop.

The children’s shoes come in toddler’s, little kids’ and big kids’ sizing, the last of which can be converted into women’s sizing. This means that adults who wear any size up to women’s 8.5 can shop the rose and lilac Easy Rider ($80), pink tie dye Suede XL ($75) and Palermo sneakers ($75) in big kids’ sizes — just add 1.5 to the listed size to get the corresponding women’s shoe size.

Related: Lilly Pulitzer’s Disney Capsule Gives Mickey and Minnie a Preppy Makeover

Other collab highlights include the women’s baby tees, oversized hoodies and Y2K-inspired zip-off maxi skirts. Shop a few favorites below, and check out the remainder of the Puma x Hello Kitty and Friends product lineup at puma.com.

Grab the rest of Puma’s Hello Kitty collection at puma.com before it’s gone for good.