In a surprise move, OpenAI will shut down its Sora AI video app, just months after it was first launched.
“We’re saying goodbye to Sora. To everyone who created with Sora, shared it, and built community around it: thank you,” the company said in a statement. “What you made with Sora mattered, and we know this news is disappointing. We’ll share more soon, including timelines for the app and API and details on preserving your work.”
OpenAI, led by CEO Sam Altman, is not getting out of the AI video business, of course, but it appears the standalone Sora app will be a casualty of its evolving ambitions.
Sora launched last fall, shocking and awing Hollywood with its free use of established intellectual property and known actors. The company had to backtrack a few days after it launched, giving Hollywood studios and talent more control over their IP and likenesses on the platform.
But the closure of the app also raises questions for Disney, which inked a blockbuster deal to invest in OpenAI last December, in exchange for adding some of its characters to Sora. The goal, of course, was to integrate the tech into Disney+ itself.
“As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” a Disney spokesperson said. “We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators.”
However generative AI changes video development and production, it appears that Sora will end up as a footnote, rather than a game-changing piece of software.
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