Just hours after her wedding to Bradley Dack was exposed as a sham, Olivia Attwood shared what seemed to be a boastful post on Instagram.
Posting a snap of some very expensive white stiletto mules, she asked her followers, ‘WHAT could I even say at this point?’
‘Well, a sorry might be a good start,’ says my ITV insider. ‘A big sorry for the lies that she has told her fans.’
That is, the people who have followed every move of Olivia’s professional and romantic life since she first appeared on Love Island in 2017.
She might also apologise to cash-strapped ITV, which put its trust in her. In recent months the network has culled hundreds of staff from daytime shows including Loose Women and This Morning – shows on which Olivia has been paid to appear as a panellist and host.
ITV also paid her hundreds of thousands of pounds for a ‘reality’ series, Olivia Meets Her Match, which followed the long-running preparations for her wedding to footballer Dack concluding with an exchange of vows in a Knightsbridge hotel in June 2023.
Only last weekend did it emerge that the couple failed to marry in a properly licensed venue and have never been man and wife in the eyes of the law.
ITV sources tell me they are ‘stunned’ and ‘furious’ she would mislead them in such a way, especially as they had viewed Olivia as something of a golden girl who might fill the shoes of Holly Willoughby.
Olivia Meets Her Match followed the preparations for Olivia Attwood’s wedding to footballer Bradley Dack concluding with an exchange of vows in June 2023
ITV sources tell me they are ‘stunned’ and ‘furious’ she would mislead them in such a way as the ‘reality’ show pointed to the wedding
It’s just a few weeks since Olivia’s PR boasted ITV were giving her ‘all of the commissions’, leaving few opportunities for other presenters.
Are she and her publicist now trying to deflect from the fact that she misled ITV bosses about her ‘marriage’ for almost three years? Olivia has repeatedly referred to Dack as her husband in that time; and even used his surname when appearing on Loose Women.
‘Has Olivia gone deaf?’ asked an angry TV insider. ‘Is she stupid? Or is she just stupidly entitled?
‘She had taken the mickey out of ITV. People have been losing their jobs, all working tirelessly behind the scenes while she had a pretend wedding – and continued to pretend she is a married woman when she isn’t. It’s disgusting.’
We have also seen Olivia and her advisers conduct a carefully orchestrated PR campaign to manage the revelation that she has acquired a new boyfriend Pete Wicks.
Olivia had supposedly been married to footballer Dack when she was seen cosying up to Wicks, her KISS FM co-star, last summer in Ibiza.
A ‘friend’ – aka Olivia’s PR – told a red-top newspaper that ‘Olivia and Bradley are taking time apart due to a breach in trust on Bradley’s side.’
Dack is yet to comment on the split.
Olivia and her advisers have conducted a carefully orchestrated PR campaign to manage the revelation that she has acquired a new boyfriend Pete Wicks
Olivia had supposedly been married to footballer Dack when she was seen cosying up to Wicks, her KISS FM co-star, last summer in Ibiza
When my colleague Dolly Busby approached Olivia’s publicist – before publishing her scoop about the sham marriage on Saturday lunchtime – they blamed both Dack and the wedding planners for failing to secure legal status for the nuptials. That seems strange given the planners concerned are among the best in the country.
No one realised the five-star Bvlgari hotel did not have a wedding licence, it was claimed. Yet, surely, it is one of the first questions any bride would ask.
Dack didn’t avoid blame either. According to Olivia’s PR machine, the couple were due to marry for real in Cheshire six weeks after the televised ‘wedding’ – only for Olivia to then claim she could no longer trust her husband/fiance.
I have no idea what kind of ‘husband’ Dack – now a player with League Two side Gillingham – is. But when news of the sham wedding broke at the weekend, The Sun claimed it had been inundated with women claiming to have had flings with Dack while he was with Olivia.
None of these women has yet been named or interviewed.
The same newspaper also claimed last week that Dack is back with his ex Emily Rose Maloney. She, however, has dismissed the allegation as nonsense, saying: ‘This is absolutely out of hand now, I’m not in a relationship with Brad nor have I been for ten whole years.
‘I have never been dumped for Olivia nor have I been involved with him through their relationship. This narrative is so wild and damaging and absolutely nothing to do with me at all.’
Neither Olivia nor her spokesman made any comment on these ‘stories’ when approached.
‘Olivia and her publicist are playing dangerous games,’ says a former friend of the star.
‘They think they are clever but they are very, very transparent. The smears are going to get them into trouble. It also shows deep unpleasantness. It’s all very “mean girl” and very immature.’
Even the Daily Mail has fallen victim to the Attwood spin. For we paid Olivia to use her wedding photographs in June 2023 and reported glowingly on her big day.
She had failed, of course, to tell us that the wedding wasn’t real.
Today, Olivia’s spokesman dodged my questions over why she concealed this crucial fact. In short, Team Attwood have taken all of us for fools.
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