September 23, 2026 5:46 pm EDT

Fashion is basically in Nicky Hilton’s genes.

The style star has been been shopping at Bloomingdale’s since she was a little girl, making her new Aqua x Nicky Hilton collaboration a real full-circle moment.

“I wanted the collection to feel like a real New York wardrobe,” she told Page Six Style. “There’s a little uptown, a little downtown and a lot of New York in the collection.”

There’s also a whole lot of Hilton, as she infused elements of her signature style — like bows, sparkles and velvet — all for under $250 per piece.

“I wore [the Puffed Shoulder Mini Dress] to the Kering gala, and it was pretty funny because everyone was in couture basically, and there I am in my $98 ‘ziger’ dress,” Hilton said. “Kind of loved that.”

And while sister Paris is also a fan of the hybrid-animal-print pieces, the Faux Fur Trim Jacket is a hit with Hilton’s mom, Kathy, who’s already placed her order.

“The coat feels like it’s a $3,000 coat, and it’s under $300,” Nicky said. “I am just so pleased with how well it came out.”

Below, shop more highlights from the line — from a lingerie-inspired slip to an deer-print set we’re fawning over.

“One of my favorite pieces, and I think it’s our top seller. We styled it in the campaign with just my Adidas sneakers, which is how I would wear it, but I’ve also been pairing it with a boot.”

“They’re such a great fit. I love them.”

“I have been wearing that suit to death this week, and what’s so great about it is how many different ways you can wear it. All of the pieces are meant to be mixed and matched with pieces that already exist in your wardrobe.”

“The lingerie-inspired tank dress is another one that I love with a heel, or with a pair of Converse and a leather jacket.”

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