The sixth edition of Iberseries & Platino Industria in the Spanish capital Madrid opened on Tuesday with a focus on data, courtesy of media and entertainment research and intelligence company Parrot Analytics. In a session entitled “Content Without Borders: How to Win Over Audiences and Markets,” Jaime Otero, vp, partnerships at Parrot Analytics, explored key market trends and identified the types of content that resonate most strongly with audiences in Spain, Latin America, and the U.S. Hispanic market. He also examined which series, genres and markets offer the greatest international potential. One of the surprise takeaways: South…
