Netflix is doubling down on its presence in Mexico as it opens a new headquarters south of the U.S. border.
“We’re not just opening doors and adding desks. This space was conceived as a creative hub, a place where writers, directors, actors, crew members, and producers can come together, and where business partners, brands, and advertisers can collaborate and imagine what’s next,” Greg Peters, co-CEO of Netflix, said in a statement on Wednesday during a visit to the country.
The streaming giant says it now has 400 local employees in Mexico and “expects to close 2026 with an additional workforce increase of approximately 15%.”
The announcement follows Mexico announcing a 30 percent film tax credit to encourage the production of movies and TV series, including for streaming platforms. Mexican President Claudia Sheinbaum Pardo said the boosted incentive will “meet the level of our people and to match the extraordinary creativity that exists in our country,” adding that Mexicans were “a resilient people who have always fought for their independence, for their sovereignty, and for the defense of their cultural rights.”
Peters’ visit to Mexico City also coincided with the streaming giant’s 15-year anniversary in the country and came a year after fellow Netflix CEO Ted Sarandos also in Mexico City committed to invest $1 billion in Mexico for the production of original series and films over the four years to 2028.
After its first Mexican original, Club de Cuervos, produced in 2015, Netflix has acquired local projects like the Lovesick series adaptation of the novel by Ángeles Mastretta, and directed by her daughter, Catalina Aguilar Mastretta; Mexico 86, a film starring Diego Luna, Karla Souza, Daniel Giménez Cacho and Álvaro Guerrero; and Santita, a series directed by Rodrigo García, and starring Paulina Dávila and Gael García Bernal.
Netflix said between 2021 and 2023 it partnered with local production companies on bringing productions to 25 Mexican states, and hiring over 9,000 cast and crew members.
“Our headquarters in Mexico is not just an office; we want it to be much more than that. We want it to become a center for debate, research, and exploration so that talented individuals can find a way to tell the most authentic, diverse, complex, and even contradictory Mexican stories that truly portray the richness of our country,” added Francisco Ramos, vp of content for Latin America at Netflix.
Netflix also has a production hub in Spain to produce Spanish language originals.
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