March 4, 2025 3:30 pm EST

Jayson Tatum seemingly confirmed the birth of his son with singer Ella Mai in a new commercial.

In the new ad for Amica Insurance, the Boston Celtics star was asked, “What keeps you going?” during a press conference.

The commercial then showed Tatum, 27, day dreaming about cleaning up baby toys in what appeared to be his home. He then answered the door for his mom, Brandy Cole.

The NBA star and Cole then joked around as he shot a small basketball at a hoop and they chatted about how he learned how to shoot.

“Grandma really taught me how to shoot, anyway,” he quipped, to which his mom, replied, “She did. I was just thinking that.”

The mother-son duo’s chat was then interrupted by an infant crying over the baby monitor.

Tatum then awoke from his day dream and went back into the press conference. The commercial concluded by showing three pairs of sneakers — seemingly belonging to Tatum, his eldest son, Jayson “Deuce” Christopher Tatum Jr., and his newborn son — that were lined up from biggest to smallest.

Page Six has reached out to a rep for Tatum for comment but did not immediately hear back.

Last August, Page Six reported that Mai, 30, had welcomed her first baby with Tatum.

After the athlete and the Team USA men’s basketball team defeated France in the Paris Olympics finals, he and the British singer debuted their baby during a family photo shoot in honor of his gold medal win.

In a video shared online, Tatum posed with Mai, who was holding their newborn, his mom, his grandma and his eldest son, Deuce, whom he shares with his high school girlfriend, Toriah Lachell.

Though the couple has not said anything publicly about their son, Tatum has hinted at the newborn’s name during his NBA games.

According to photos online, the basketball star wrote the names “Deuce” and “Dylan” on his sneakers, seemingly to honor his two sons.

The “Shot Clock” songstress and Tatum have kept their romance out of the public eye.

In fact, fans didn’t even learn that Mai was pregnant and expecting her first child until she debuted her baby bump while celebrating Tatum’s NBA finals win in June 2024.

The couple was first romantically linked in 2019 when she was seen sitting courtside at one of his basketball games.

They made their first public appearance together at Michael Rubin’s annual Fourth of July White Party in the Hamptons in July 2022.

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