March 20, 2025 12:18 am EDT

This pout product’s already got great word of mouth.

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted Lip Oil — it’s already a celeb standby.

Cameron Diaz lined her lips with Merit before attending her first runway show in 13 years at Paris Fashion Week this month, matching the Capricorn shade to her brightly colored couture.

And the in-demand lip liner was all over awards season earlier this year, popping up on Ayo Edebiri at the Sundance Film Festival and both Tracee Ellis Ross and Amelia Dimoldenberg at the Vanity Fair Oscar Party.

And “White Lotus” star Aimee Lou Wood applied hers in a video with the brand last week, pairing it with products like the editor-adored Flush Balm. (“This is perfect,” she raved.)

Celebrities aren’t the only ones eager to snatch up the new Signature Lip Liner, which comes in eight shades; the product racked up a 6,000-person waitlist ahead of its launch, per the brand.

Billed as “impossible to mess up,” the liner has also earned over 200 five-star reviews so far, with shoppers calling it “so creamy” and “a must-have.”

“I’ve finally found a lip liner that gives just the right amount of definition without being too harsh,” one raved, while another added that it “glides on like butter.”

Merit’s liner and lip oil pair also perfectly with the brand’s Signature Lip Lightweight Lipstick, one of Jenna Lyons’ essentials.

“This is my favorite lipstick,” the “RHONY” star raved on Instagram recently. “[It] actually looks like the color of my lips, which I love. It just gives me a little bit of coverage.”

Martha Stewart’s praised the merits of the minimalist beauty brand too, having shared her “under-five-minute” makeup routine on social media last year.

“Easier than making a pot of soup,” Stewart said, while applying Merit’s Great Skin Instant Glow Serum and The Minimalist complexion stick.

With the new launch now available to shop, perhaps it’s time to add a new ingredient to her recipe.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.



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