When the queen shares curl talk, we’re all ears.
Media magnate and thirst-trap pro Martha Stewart shared a partnered Instagram post last week, in which she speaks to good etiquette while sipping a martini — and offering a power beauty tip.
“There are rules to everything,” a hair-roller-wearing Stewart begins, “Dining, decor and, yes, lashes.”
“Good manners begin with good curls. A limp curl suggests indecision; a firm curl simply commands the room,” she continues, while seated at a vanity holding Lancôme’s latest launch: Lash Idôle Curl Goddess Curling & Volumizing Mascara.
While several of Lancôme’s cult-favorite mascaras are already beloved by celebs like Demi Moore, Kate Middleton and the Kardashian-Jenner family, the latest Idôle Curl Goddess promises a 800% increase in volume and, as the name implies, uplifted lashes — no curler required.
(The trick to applying is to put the wand at the base of your lashes and wiggle it side to side as you draw it up.)
One shopper on Amazon raves, “I am beyond impressed with this mascara! If you’re looking for a product that actually delivers on the ‘false lash’ look without the extra effort, this is it.”
Stewart joins Kate Hudson, Olivia Rodrigo and Camila Alves for the Idôle Curl Goddess Mascara campaign.
In another fun, partnered Instagram post, Hudson says, “Lose the eyelash curler! I mean, who invented this torture device?”
The iconic brand is known for its equally legendary ambassadors, from Julia Roberts to Isabella Rossalini.
And, while we trust Stewart’s advice implicitly, we’ve already put the new mascara on order — because more lashes are always more fun.
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This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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