Kim Kardashian and Kanye West’s daughter, North West, has officially inked a deal with a record company.
The label, Gamma, is an independent entertainment firm run by former Apple executive Larry Jackson, which has signed Mariah Carey.
It signals the 12‑year‑old rising talent’s most serious move into music yet.
Sources told Rolling Stone that North has already begun recording sessions in a studio under the new partnership.
Gamma has quickly built a star‑studded client list since launching in 2023, working with Usher, Sexyy Red and Snoop Dogg.
The company has also partnered with her father, now known as Ye, for the release of his upcoming album Bully.
The child is homeschooled rather than attending a regular classroom, which both parents think is the right fit for her.
Kim Kardashian and Kanye West’s daughter, North West, has officially inked a deal with Gamma, an independent entertainment company run by former Apple executive Larry Jackson
Sources told Rolling Stone that Kardashian’s daughter has already begun recording sessions under the new partnership
The tween’s own output has been ramping up. Her latest track, Piercing on My Hand, arrived in early February, reportedly through Gamma, with production from Ye and Will Frenchman.
She debuted the song live in Mexico City earlier this year during one of Ye’s shows, performing to a crowd of nearly 40,000. The pair also revisited Only One and several ¥$ tracks during the set.
She has already had chart exposure too, appearing on Ye and Ty Dolla $ign’s Talking/Once Again, which reached Number 30 on the Billboard Hot 100.
North later featured on FKA Twigs’s Childlike Things, delivering verses in both English and Japanese.
The signing comes as Kardashian reportedly helps her daughter prepare for a broader business rollout.
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Gamma has quickly built a star‑studded client list since launching in 2023, working with Mariah Carey, Usher, Sexyy Red and Snoop Dogg, while also partnering with North’s father, Ye, for the release of his upcoming album Bully
The tween’s own output has been ramping up. Her latest track, Piercing on My Hand, arrived in early February, reportedly through Gamma, with production from Ye and Will Frenchman
According to The Sun, the reality TV star has filed multiple trademark applications for NOR11, covering clothing, accessories, jewelry and bags.
The filings were submitted through KimYe’s Kid Inc, with Kardashian listed as an officer. North has already been spotted wearing hats branded with the NOR11 logo.
She is the eldest of Kardashian’s and Ye’s four children, including Saint, ten, Chicago, eight, and six-year-old Psalm.
While Ye’s involvement in her business plans remains unconfirmed, his influence is clearly shaping her early creative path.
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