From courtside to courtship.
Just weeks after marrying star forward Karl-Anthony Towns, Jordyn Woods has parlayed her lucky Knicks clutch — which she carried throughout the team’s winning playoff run — into a bridal collection for her line, Woods by Jordyn.
The drop, launched Friday, includes romantic lace mules, festive feathered open-toe boots, a boxy top-handle purse — and, of course, the lucky bag in bridal white.
Woods rolled it out with a campaign featuring a portrait at her wedding carrying the Tux Clutch Mini ($155) with her custom Danielle Frankel wedding dress; a celebratory shot with Towns, the couple all smiles; and a snap of herself perched on a Harley-Davidson.
The motorcycle is a personal touch: Woods’ late father, John Woods, rode Harley-Davidsons, and the Rev Boot ($385) in her line is a nod to him.
“There are so many pieces of my story woven into this campaign, including incorporating a Harley Davidson in honor of my dad, a small detail with the biggest meaning,” she wrote in the caption of her Instagram announcement. “I wish he could see this chapter, but I know his presence has been a part of every step that brought me here.”
The bag’s bright orange predecessor became a fixture of the Knicks’ 2026 postseason.
The clutch missed only one playoff appearance — Game 3 at Madison Square Garden, when a no-bag policy for President Donald Trump’s attendance forced Woods to leave it home. The Knicks lost that night to the San Antonio Spurs, ending an 11-game streak.
New York went on to defeat the Spurs in Game 5 to clinch its first NBA championship in 53 years. Later that month, the bag went on view at the Guggenheim, where museum director Mariët Westermann called it “the first ever clutch that actually became clutch.”
The bridal drop also arrives on the one-year anniversary of Woods’ relaunch of the brand.
“This past year has been a reminder that some of the most beautiful things in life are waiting on the other side of discomfort,” she wrote of the milestone. “Before I ever decided to get married, I had to make the decision to marry myself first.”
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