April 16, 2026 7:30 pm EDT

Jessie Ware looked incredible in a daring sheer dress as she beamed at the launch of her new album, Superbloom, on Thursday.

The singer, 41, who married her partner Sam Burrows in 2014, flashed her underwear in the racy ensemble which she teamed with a striking faux-fur coat.

Jessie was joined at the launch, held at Bambi in London, by actor James Norton following their raunchy music video.

She released the BDSM-style video for her new single Ride last month which features James as her ‘sexy cowboy’ lover.

The steamy video boasts a slew of provocative scenes of Jessie dominating a submissive James, 40, with both clad in typical cowboy get-ups.

There are numerous nods to the BDSM world of Fifty Shades of Grey, with the songstress seen putting her fingers in the Grantchester star’s mouth and blindfolding him with a length of rope.

Jessie Ware, 41, looked incredible in a daring sheer dress as she beamed at the launch of her new album, Superbloom, on Thursday

Jessie was joined at the launch, held at Bambi in London, by actor James Norton following their raunchy music video

She has now told the publication that people at the school gates have said ‘thank you’ to her for the video as it has ‘brought up conversations’.

The disco-esque track samples the iconic theme from the 1966 film, The Good, the Bad and the Ugly, composed by Ennio Morricone.

Previously revealing how she bagged the House of Guinness star for the role of sexy cowboy, Jessie explained she’d proposed the idea to him while at a mutual friend’s show together.

She recalled: ‘James is a friend, and we were recently at our friend Jack Peñate’s performance (who I made Ride with) and I asked him, ‘James, do you ride a horse, and would you be up for being a sexy cowboy in the video?”

‘I sent him the song, he loved it, and I’m so grateful that he made this happen,’ she went on.’

Describing the shooting process, she said: ‘To be honest, I didn’t think I would be as involved in the video but James being the total gentleman and professional he is made it so easy.’ 

‘It was a freezing cold February day and by 10am I was licking his ear’, Jessie quipped. ‘Everything was shot on film so I think it looks so beautiful – props to Thomas our wonderful director, and to Caravan the horse.’

While James revealed he couldn’t turn down the opportunity to star in the video, describing the experience as a ‘properly fun ride’.

The singer, who married her partner Sam Burrows in 2014, flashed her underwear in the racy ensemble

The singer released the BDSM-style video for her new single Ride last month which features James as her ‘sexy cowboy’ lover

The steamy video boasts a slew of provocative scenes of Jessie dominating a submissive James, 40, with both clad in typical cowboy get-ups 

‘When Jessie came to me with the idea of being in her music video, I couldn’t find a reason to say no,’ he said. 

‘Ride is such a great tune and as a long-time fan of Jessie’s work, and more recently a friend, it felt like a fun thing to do. Jessie, Thomas, and the whole crew made sure it was a properly fun ride.’

The music video also gave James a chance to star in his own Fifty Shades, after previously admitting he missed out on the role of Christian Grey in the franchise.

The lead role of the sado-masochist millionaire in the eponymous film went to Irish actor Jamie Dornan – and turned him into a star.

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