Jason and Travis Kelce are launching a new online retail destination with Amazon.
The Kelce Clubhouse will feature clips from the brothers’ New Heights podcast, direct fans to the latest new episodes through YouTube and Prime Video and showcase exclusive products and collaborations, with launch partners including sports and apparel brand HOMAGE and athletic wear company Pro Standard, as well as a New Heights-branded merch.
The new site will be featured across Amazon at launch and will also be available as part of Prime Video’s Shop the Show experience, where viewers can purchase items while watching New Heights on Prime Video.
These moves come as Amazon has ramped up its efforts on creator-led, video-focused podcasts, after it broke up its Wondery podcast studio in August. Narrative podcasts moved to Audible and the creator-led, video-focused podcasts such as New Heights and Armchair Expert joined Amazon’s new Creator Services organization. The focus of the new organization, as initially announced, is “working with a select number of top creators to drive scaled listenership and unlock broader and long-lasting relationships across Amazon.”
The Kelces’ site will also offer preorders for the brothers’ upcoming book, NO DUMB QUESTIONS: And All of Our Dumbest Answers, in which the brothers answer fan questions. The plan is to offer additional brand sponsorship opportunities.
“We’re excited to open the doors to the Kelce Clubhouse. From day one, New Heights has been about family and football and has rallied a community as passionate about those things as we are, so creating something game-changing for our loyal fans was the natural next step. Working with Amazon, we created one place where fans can get all things New Heights: whether that’s access to clips and new episodes, exclusive merch drops, and products we actually love and use. Welcome to the official home for 92%ers,” Travis and Jason Kelce said in a statement.
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