Winners and presenters at the 2025 Golden Globes were treated to luxurious gift bags to commemorate the star-studded night.
The lavish swag bags, valued to be worth a staggering $1 million, featured a range of curated products and experiences within the realm of travel, culinary arts, fashion, wellness and beauty.
The giveaways were contained in an Atlas Bespoke Weekender Bag crafted exclusively for the 82nd Golden Globes in collaboration with Robb Report. The overnighter features an organic cotton interior with suede accents and a removable shoulder strap.
“This year’s collection embodies the pinnacle of luxury, offering recipients an extraordinary journey through bespoke craftsmanship, exclusive experiences, and iconic brands that define excellence,” Luke Bahrenburg, President of Robb Report and Head of Luxury Sales at PMC, said in a press release.
“Every detail reflects our commitment to celebrating the best in class, from meticulously curated travel adventures to rare, indulgent treasures,” he added.
Inside the bespoke bag, dubbed “The Ultimate Bag,” recipients enjoyed their choice of extravagant programming such as a private flight and stay to see the Northern Lights in Finland — valued at $48,000 — or a luxury yacht charter exploring the Coral Triangle in Indonesia worth $60,000.
Other recipients were offered a three-night stay in a beachfront villa in Turks and Caicos worth $507,492, a five-night wellness retreat in Maldives that costs $33,800, and a five-night stay at The Ritz-Carlton, Grand Cayman valued at $55,000.
Beauty products in the hand-out included a CurrentBody LED Light Therapy Face Mask Series 2 ($496), La Prairie’s Pure Gold Radiance Concentrate serum ($935) and Brad Pitt’s brand Beau Domaine The Fluid Cream. ($209).
Splendid wellness experiences were included such as personalized sessions from the fitness dance studio, FORWARD__Space, valued to be worth $15,000, a non-surgical Stemcell Facelift by Dr. Simon Ourian worth $40,000 and an oxygen facial at The Maybourne Beverly Hills worth $1,400.
Other surprises available to guests were an NB44 custom-designed suit handcrafted in Italy for $11,400, a NordicTrack Ultra 1 treadmill ($15,000), a Perfumehead fragrance ($615) and organic linen or cotton sateen sheets by Coyuchi worth $572 to $1,392.
Wine, spirits and cigars also played a starring role in the snazzy satchels.
Some participants received a rare bottle of Komos XO tequila ($2,000) while one lucky person could enjoy a sustainability-minded trip worth $5,500 to the Komos Foundation in Tequila, Mexico.
All participants were given a bottle of The Hearach Single Malt Scotch Whisky ($90) and Isle of Harris Gin ($150).
Twenty cigar aficionados could get a Davidoff Cigars made for travel humidor ($440), and one person was gifted a wine tasting and dinner experience in Bordeaux, France worth $272,000.
Wine collectors also had the chance to receive a trio of ultra-rare 2015, 2018, and 2019 vintages from Liber Pater, the world’s most expensive wine, worth $34,8000.
It pays to be a celeb at the Globes.
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