Cue the music and grab an empty bag. The Grammy Awards are this Sunday, which means that Distinctive Assets will once again be backstage as the Recording Academy’s exclusive talent gifting partner. The Los Angeles-based entertainment marketing company headed by Lash Fary returns for a 26th year in 2026.
Distinctive Assets handles gift bags for presenters and performers as a way of saying thank you for participating in music’s biggest night. Slated to perform on the Trevor Noah-hosted broadcast are Lady Gaga, Bruno Mars, Justin Bieber, Sabrina Carpenter, Rosé, Clipse and Pharrell Williams, Tyler, the Creator, Reba McEntire with Brandy Clark and Lukas Nelson, Lauryn Hill, Post Malone, Andrew Watt, Chad Smith, Duff McKagan, Slash and the best new artist nominees Addison Rae, Alex Warren, KATSEYE, Leon Thomas, Lola Young, Olivia Dean, SOMBR and The Marías.
“It is always a privilege to be even a small part of celebrating music’s biggest night,” said Fary, Distinctive Assets founder. “After all these years, it’s gratifying to see that what we do is still enjoyed so immensely by so many. The appeal is real, and our mission remains quite simple: to deliver fabulous gifts while embracing inclusivity and philanthropy.”
Below is a sampling of products included in the bags.
This year’s Gift Lounge features an unforgettable pop-up toy store experience for fans of all ages from MGA Entertainment, from AMOS SWEETS and a daily gut health supplements package from MEBO x GLYMATE. Rounding out the Gift Lounge experience will be custom florals from Blooms by Maison d’Emilie, a golden ticket for cutting-edge laser treatments from Dr. Jacquiline Hakim of Divina Dermatology, Dr. Simi x Farmacias Similares multivitamins and flavored wellness gummies, top-rated Chilean wines from the Grammys’ official wine partner Frontera, Greens First – the #1 doctor-recommended greens powder, the luxurious GROHE Euphoria 140 Shower Head powered by innovative water-saving Aqua Booster technology, museum-quality exceptionally-brilliant jewelry from Grossé, bold original contemporary art from Krovblit Fine Art, the original ultimate-comfort HUGS luxury blanket from Minky Couture, juicy plant-based chicken (and merch) from PETA x Just Meat, a deluxe beauty sampler from Urban Decay Cosmetics and a special invitation (along with some cool swag) from Grammy-winner Jimmy Jam for artists to lend their voices to the fight against hunger by joining Tony Robbins’ 100 Billion Meals Challenge.
Talent will also receive a preassembled Grammy Gift Bag filled with items from a wide variety of best-inclass brands including AllTrack Performing Rights, AMISTAD ̶ an imprint of HarperCollins, Amy Lane, Beekeeper’s Naturals, Beverly Hills Dental Arts, CB Grey, CHC ̶ Luxury Natural Candles, DESUAR Spa, Dr. Anna Frants, Flaus, Good Girl Chocolate, Hasbro Games, Karma Nuts, K’lani, Manuka Health, Marleylilly, Music Connection, New Chapter, NOOD New York, Oner Active, PackIt, Sattaché, SkinnyDipped, Stanley 1913, TruFru, Universal Audio, Unplugs, Unreal Snacks, Victoria White, Vital Proteins and more.
The Grammy Awards will be held at Crypto.com Arena in Los Angeles on Sunday, Feb. 1. The show will air live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT and will be available to stream live and on demand on Paramount+.
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