Spider-Man: Brand New Day‘s massive start at the box office this weekend has convinced Imax to change course and split its screens in North America between Christopher Nolan’s The Odyssey and Sony Pictures‘ superhero feature starring Tom Holland and Zendaya. That’s a change of programming strategy for Imax as Spider-Man: Brand New Day in North America will play in select digital locations from Aug. 6 and comes after the Sony Pictures tentpole in China, Japan and South Korea has so far generated $23 million in box office for the film technologies company. Christopher Nolan has long been a strong supporter of the Imax platform, but CEO…
