Strategic communications firm Seven Letter has opened an office in Los Angeles co-led by former Disney and Hulu PR exec Brandon Shaw as a partner in charge of the Hollywood entertainment and media practice.
Seven Letter acquired Shaw’s banner B. Shaw Communications to bring the industry communications veteran on board. He will be joined by Seven Letter partner Casey Hernandez, a former head of global communications at Herbalife and press secretary to former Los Angeles mayor Antonio Villaraigosa, in running the new West Coast outpost.
“The business Brandon has built fits in perfectly with Seven Letter’s approach and sensibility,” Erik Smith, Seven Letter’s founder and CEO, said in a statement on Thursday. “Brandon’s model is grounded in creating impactful, narrative-building corporate communications campaigns, guiding C-suite executives through periods of immense transformation, and crafting winning messages – all rooted in his expertise. That’s the work we do across multiple industries and the work we look forward to growing in Los Angeles with Brandon and Casey.”
Before launching his firm last year, Shaw was vp of communications for Disney Entertainment Television, where he led corporate communications for Hulu originals. He also held earlier corporate communications posts at WME and ICM Partners, and began his career on President Barack Obama’s advance team and working in the White House.
“I have long admired Erik and the Seven Letter team’s approach to providing expert-led, strategic counsel and am looking forward to bolstering the team in both the Los Angeles market and the entertainment industry,” Shaw said in his own statement.
Seven Letters as a strategic communications firm specializes in public affairs, corporate communications, crisis management and digital engagement.
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