Hailey Bieber is adding denim design to her resumé.
While the model’s long been known for her effortless off-duty style — often incorporating a low-slung pair of jeans — she’s now bringing her expertise to Gap for a six-piece denim collaboration.
“Gap has been a part of my wardrobe since I was a kid, so this came together very organically,” she said in a press release.
The capsule collection features two different relaxed fits — Extra Baggy and Low-Rise Loose — each retailing for $89 and available in three washes.
All made from 100% rigid cotton designed to break in over time, the so-called “Hailey Jeans” have Bieber’s signature printed inside the pocket lining, alongside the year 1996 — both her birth year and a defining time for the brand.
“1996 was the year I was born and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim,” Bieber said.
The Rhode founder also took inspiration from her obsession with tailoring, telling Vogue she was “super involved” with the design process.
“I’m really, really specific and picky, and pay attention to the way things fit and feel on my body,” she explained, citing ’90s icons like Elizabeth Hurley and Kate Moss among her street style inspirations.
It’s been a big year for Gap, as Bieber’s capsule comes on the heels of Victoria Beckham’s own denim-filled collaboration.
Given the Spice Girl’s line sold out in a flash, we predict Bieber’s is destined to fly off the shelves, too.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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