Kylie Jenner has let her hair down for a wild girls trip with her best friends in the Turks and Caicos this week.
The 28-year-old billionaire was acting more like a spirited teenager on spring break than the CEO of a massive cosmetics company.
Her fans loved the beauty’s crazy moves as they commented on social media: ‘You glow girl, love how you work all day and party all night,’ and ‘SHE’S LITERALLY SUMMERING RIGHT NOW.’
The siren was seen drinking beer and fruity cocktails while dancing with her pretty pals and even, at one point, jumping in a swimming pool with her minidress on.
One of her Instagram captions read, ‘We’re not OK,’ as she hugged a friend.
Now the Daily Mail has learned her extreme party vibe is all a calculated move to promote her Kylie Cosmetics brand to Generation Z.
Kylie Jenner has let her hair down for a wild girls trip with her best friends in the Turks and Caicos this week but the images are a calculated move
The 28-year-old billionaire was acting more like a spirited teenager on spring break than the CEO of a massive cosmetics company
Her fans loved the beauty’s crazy moves as they commented on social media
‘Kylie is presenting a carefree, fun image to help sell her new Kylie Cosmetic Lip Butter flavors,’ a source has told the Daily Mail.
‘The truth is she doesn’t really drink or party much. Most days she wakes up early to exercise and is in her office by 7am or 8am and then goes home to her kids to cook. She is very much a CEO type who is on top of her game.’
But she is happy to show the world another image: that of an easy going party girl.
‘She loves making people think she has a wild side,’ said the source. ‘And while she likes to party with her old friends once in a while, she is very much a business boss babe who has business on her mind.’
Nearly every post from the exotic vacation promotes her brand, especially the new flavors for the Lip Butter.
The reality TV star cleverly invited her most attractive friends to model the makeup as they showed off their figures in bikinis.
On Friday she posed in a black bikini as she drank a beer
Here she had a Lip Butter tucked into her bikini top as she held the a beer
Now the Daily Mail has learned it is all a calculated move to promote her Kylie Cosmetics brand to Generation Z
‘Kylie is presenting a carefree, fun image to help sell her new Kylie Cosmetic Lip Butter flavors,’ a source has told the Daily Mail. Seen in Khy
So while it appears that all of these lovely ladies are cutting loose, they are only promoting the brand.
Each one of her travel buddies has made their own posts about the brilliance of Jenner’s products as they even offer makeup tutorials.
Guests include Victoria Villarroel, Maguire Grace Amundsen, Anastasia Karanikolaou and Yris Palmer.
There was no sign of Jenner’s boyfriend Timothee Chalamet.
‘The truth is she doesn’t really drink or party much,’ said a source
‘Kylie summer trip!!! @kyliecosmetics,’ she shared on Instagram. ‘We’re literally summering.’ Later she added, ‘Sunset dinner with Kylie Cosmetics.’
Jenner also brought her children Stormi and Aire that she shares with her ex, singer and rapper Travis Scott, 35.
Kylie Cosmetics branded everything at the mansion. She had her logo on the mirrors, parasols, robes, towels and cocktails.
Each room had gifts on the bed. There were bikinis, a towel, a lighter, a folder with the itinerary, a throwaway camera, plenty of makeup, a woven beach bag and a water bottle.
The younger sister of Kendall Jenner also showed off the rented white mansion by the shore that the girls were staying in.
The opulent house was near the beach and had a large swimming pool.
The TV star looked like a party goddess with her pals. ‘She is very much a CEO type who is on top of her game,’ said a friend
In this image Jenner hugged a friend as she said, ‘We’re not ok’
The mogul gave a tour of the summer rental before slipping into a pale pink bikini to take a mirror selfie in her bathroom while holding a coconut cocktail.
On Friday she posed in a black bikini and new items from her upcoming KHY summer 2026 collection in an Instagram post.
The last time she went on a Kylie Cosmetics Summer Trip was in 2019. One of her guests was Sofia Richie.
Last year Jenner said she wants her daughter to take over Kylie Cosmetics one day.
The star, who celebrated 10 years of her beauty brand in November 2025, said she hopes the company will still be around for decades to come.
She told WWD: ‘After 10 years, I’m just still so excited to create. It’s my dream that my daughter will want to take over Kylie Cosmetics — I would love for this to be a legacy brand, and I’m working hard every day to set up that future.’
Her mom, Kris Jenner, added: ‘Building an Estée Lauder, or any one of those beauty companies that has been around for a gazillion years — that’s what Kylie’s working toward.’
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