March 4, 2026 6:03 am EST

Emily Ratajkowski is a Gucci lover down to her skivvies.

Not only did she strut down the runway in a crystal-covered minidress during the design house’s fall/winter 2026 show at Milan Fashion Week, but she also branded herself with the Gucci logo — at least, until her tan fades.

The model shared a series of racy pics on Instagram over the weekend, captioning them, “super sexy party girl @gucci.”

She showed off her scandalous tan lines, which were sprayed on by Mishel K to give the illusion of Gucci’s iconic G-string.

“This Tan is Designer 🌟,” the artist — who has bronzed everyone from EmRata to Sabrina Carpenter, Paris Hilton and more — captioned more pics.

In the slideshow, the model also shared two videos of her sparkling look from the runway show, as well as a snap of her backstage look on the board, baring the title “Super Sexy Partygirls.”

Also included are some behind-the-scenes selfies and hotel room pics.

“Absolutely obsessed,” “Iconic” and “Goddesssssssssss” read just a few of the comments on her post.

The thong used for Ratajkowski’s head-turning look was modeled after very same vintage style that Kim Kardashian shared on Instagram back in 2018.

It’s actually not lingerie, though it can be worn as such. It’s a head-turning bikini bottom, designed by Tom Ford for Gucci’s spring/summer 1997 collection; Lori Harvey wore the same style while on vacation in Mexico this past fall, and there’s one available to shop on 1stDibs for $6,800.

But it stands to reason that new creative director Demna might be gearing up for his own Gucci swimwear launch, as iconic Tom Ford muse Kate Moss closed the show in a gown with the built-in peekaboo thong.

However, we’re thinking Ratajkowski’s temporary tan might just be this summer’s hottest accessory.



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