Gwyneth Paltrow appeared downcast as she stepped out for a meeting in West Hollywood on Wednesday following more staff layoffs at her Goop company.
The 53-year-old actress – who recently offered a glimpse into her lavish Montecito abode – was seen strolling outside of a building towards a parked vehicle before heading to her next destination.
Her latest outing comes shortly after it was revealed Goop axed around 20 employees this week after nearly 50 others were let go in late 2024.
Paltrow was stylishly casual for the daytime excursion wearing a pair of high-waisted, green trousers that were secured with a black belt.
The Oscar winner also opted for a white cardigan that was partially unbuttoned at the top as well as comfy black flats.
Her blonde locks were parted in the middle and effortlessly flowed down past her shoulders in light waves.
Gwyneth Paltrow, 53, appeared downcast as she stepped out for a meeting in West Hollywood on Wednesday following more staff layoffs at her Goop company
The Iron Man star carried a vibrant blue tote bag over her shoulder as she walked underneath the warm sunshine.
Paltrow’s wellness empire Goop notably axed more staff while announcing a ‘pivot to AI’ just 18 months after massive layoffs.
In late 2024, the actress’s wellness and lifestyle brand implemented two rounds of cuts within two months, culling around 50 employees.
Goop has let go of around 20 more this week, with the rationale of ‘profitability and AI,’ Puck reported.
The layoffs were apparently ‘justified via pivot to AI workflow,’ according to the tip line on Emily Sundberg’s Feed Me Substack.
It was also claimed that Paltrow had led the town hall meeting when the announcement was made.
The Daily Mail reached out to Paltrow and Goop for comment, but has yet to hear back.
The star, who also acts as CEO of Goop, founded the company as a weekly e-mail newsletter in September 2008.
Paltrow was stylishly casual for the daytime excursion wearing a pair of high-waisted, green trousers that were secured with a black belt
Her latest outing comes shortly after it was revealed Goop axed around 20 employees this week after nearly 50 others were let go in late 2024.
The layoffs were apparently ‘justified via pivot to AI workflow,’ according to the tip line on Emily Sundberg’s Feed Me Substack; seen in 2022
It later expanded into e-commerce as it collaborated with fashion brands, hosted pop-up shops, and even ‘wellness summits’ as it also launched a print magazine, podcast, and docuseries on Netflix.
However, the last few years have not been easy for the wellness and lifestyle brand.
About 40 people were axed from the 216-person staff in September 2024, accounting for 18 percent of the e-commerce site’s workforce.
Additional cuts were made late the following month, of around ten people, equating to less than 6 percent of staff, across several divisions, including the beauty, programming, engineering and creative departments.
At the time, it was said that the goal was to ‘optimize operational efficiency and revenue growth in our key verticals of beauty and fashion,’ a Goop spokesman told Business Insider.
Paltrow said that the 2024 layoffs had put the company ‘back in growth mode’ – but it appears that there were still more cuts to be made.
Few details exist on just how solvent the company is, with a spokesman simply stating that revenue grew year on year in 2023, with 2024 looking like another year of growth.
The spokesman said Goop Beauty revenue had increased 21 percent compared to last year, compared to a massive 42 percent boost in 2023, while G Label revenue is up 45 percent.
About 40 people were axed from the 216-person staff in September 2024, accounting for 18 percent of the e-commerce site’s workforce
Paltrow said that the 2024 layoffs had put the company ‘back in growth mode’ – but it appears that there were still more cuts to be made; seen in 2020 in L.A.
Cuts also occurred in 2021, when it is believed at least 140 employees, including high-level executives, including a chief financial officer, chief technology officer and chief risk officer, left the company over a period of two years.
While the pandemic accounted for some staffing loss, ex-staffers noted how Goop’s high turnover problem predated COVID-19 layoffs, and that stingy pay, a ‘taxing culture,’ and Paltrow’s habit of picking favorites and then seemingly changing her mind were the causes.
Other ex-employees who griped about the company on Glassdoor also slammed the ‘bullies’ and ‘mean girls’ who rely on ‘fear-based management,’ saying Paltrow in particular was ‘wanting to spend her days trying on clothes when the company desperately needed a real CEO.’
But Paltrow has seemingly had no trouble pulling in the big bucks, having raised more than $140 million in capital from blue-chip firms
Paltrow has said that she started to feel uncomfortable accepting so much venture capital funding.
More recently, she has launched Goop Kitchen, an extension of the brand and a health-focused restaurant that serves food only for takeout and delivery.
More recently, she has launched Goop Kitchen, an extension of the brand and a health-focused restaurant that serves food only for takeout and delivery; image of Goop Kitchen taken in L.A. in 2025
Over the past weekend, Paltrow celebrated Mother’s Day with some of her loved ones
Over the past weekend, Paltrow celebrated Mother’s Day with some of her loved ones.
She jumped to her main Instagram page on Sunday to share a sweet selfie as she posed with mom Blythe Danner and daughter Apple Martin, 21.
The Marty Supreme actress shares Apple as well as son Moses, 20, with ex-husband and Coldplay frontman Chris Martin.
‘Happy Mother’s Day. Sending love to all of the amazing women who shaped us, loved us and showed us the way,’ the star penned in the caption.
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