Donatella Versace has a new house to build.
The Italian designer announced Monday that she has partnered with Revolve Group on an independent beauty and fashion brand set to launch next year.
Donatella, 71, will lead the yet-to-be-named label as chief creative officer, per the release, with beauty expected to be the first category to roll out.
The tie-up arrives roughly 18 months after Donatella exited her family’s namesake house in March 2025, closing out a run of almost 30 years leading the Italian brand her late brother Gianni founded.
At the time, industry sources told Page Six that Donatella’s contract with then-owner Capri Holdings prohibited her from putting the Versace name on other labels or designing apparel elsewhere.
How those restrictions square with Sunday’s news is unclear, though the new label will operate under a different name and be available across the US, Latin America, Asia-Pacific and the Middle East.
“I believe creativity should be fearless, inclusive and alive in the world,” Donatella said in a statement.
“This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion,” she added.
The designer signaled her enthusiasm on Revolve’s Instagram announcement, commenting “💜✨💥 let’s go 💥✨💜”
Revolve Group, founded in 2003 by Michael Mente and Mike Karanikolas, pulled in $1.23 billion in revenue last year and has previously struck joint ventures with rapper Cardi B and influencer Sofia Richie Grainge.
“Donatella is one of the defining creative voices of our time,” Mente said in the press release. “This partnership gives that vision an entirely new platform and the freedom to build something from the ground up.”
The new venture is pitched as “a digital-first world people can participate in, not simply buy from,” folding in content, experiences and commerce.
“Revolve understands something I believe deeply: culture comes from connection,” Versace said in her statement. “Together, we want to create that connection with a new voice, a new look and a new energy.”
Since Donatella’s departure, Versace has moved swiftly through creative talent. Miu Miu veteran Dario Vitale, whom she recommended as her successor, lasted a single season before Pieter Mulier of Alaïa was tapped for the role.
Prada Group acquired the label in December 2025, returning it to Italian hands.
The new venture’s name and full creative vision will be shared in the months ahead.
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