Disney and Mattel Debut Collectors Edition ‘Snow White’ Dolls Inspired by the New Live-Action Film (Exclusive)

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Disney’s live-action Snow White is already coming to life before it lands in theaters.

On March 1, Mattel will debut limited-edition dolls inspired by the forthcoming film’s courageous heroine, Snow White, played by Rachel Zegler, and the jealous Evil Queen, portrayed by Gal Gadot. Ahead of New York Toy Fair, The Hollywood Reporter has an exclusive first look of the dolls before they’re available to shop online at Amazon, Target and Walmart. Both fully poseable dolls retail for $75 and come in collector’s edition packaging with illustrated background panels.

The Snow White doll wears a detailed blue and yellow puff-sleeved gown with a three-layered yellow satin and organza skirt, a bright red hooded cape, a matching bow headband and crimson shoes. The Disney princess comes with two bluebirds, a glossy red apple and a silver heart pendant necklace.

The Evil Queen dons a sparkling blue gown with long exaggerated sleeves, a dramatic collared black cape with red lining, an emerald brooch and a stained glass-inspired crown. The villainous stepmother carries her signature poisoned apple, a royal scepter and a pet vulture.

Premiering March 21, Disney’s live-action musical fantasy is directed by Marc Webb and expected to bring in $53 million at the North American box office. It’s inspired by the Walt Disney Studio’s 1937 hit animated classic, Snow White and the Seven Dwarfs, based on the Brothers Grimm fairytale first published in 1812. The remake will feature songs from the original film and new tunes by Benj Pasek and Justin Paul (The Greatest Showman), including the ballad “Waiting on a Wish.”

Snow White‘s release was delayed by a year due to the actors and writers strikes. In an interview with Variety, Zegler said of her character, “She’s not going to be dreaming about true love. She’s dreaming about becoming the leader she knows she can be and the leader that her late father told her that she could be if she was fearless, fair, brave and true.”

Disney dropped the official trailer last December, revealing the new track and a preview of Zegler and Gadot in character. Snow White is seen fleeing from her evil stepmother to the woods, where she meets her beloved sidekicks — Bashful, Doc, Dopey, Grumpy, Happy, Sleepy and Sneezy — as they offer safety. But the Disney Princess asks for their support instead.  

“The Queen stole everything from all of us. I’m going to need your help. It’s time to restore our Kingdom,” the West Side Story actor tells her woodland friends from inside their quiet cottage.

Below, see the full trailer and be among the first fans to shop Mattel’s collectors edition Snow White dolls. (Product pages will be live on March 1.)